Start With A Win

In 2016, Mike Schneider and his team set out to build a better marketing platform, but before long they realized that what they had really created was an opportunity to integrate machine learning into real estate customer relationship management. Every listener of Start With A Win already knows that relationships are the key component to being an effective real estate agent. What you might not know is that almost 80% of individuals only talk to one real estate agent when looking to buy or sell a house. If you have the first conversation with those people, you are more likely to get their business, but you could be missing up to 70% of the listings in your existing network.

First is able to combine all of your contacts from all platforms into one comprehensive database and seamlessly curate additional demographic data to provide agents with predictions about when someone in their current network is likely to be in the market to buy or sell a house. Think about how much more productive your day could be if you were able to convert one out of every six conversations instead of one out of every 17. The First app gives you a competitive advantage in your market, nudging you to connect with contacts who might be looking to make a move and helping you prioritize your follow-ups.

Links:

https://www.first.io/

“Inspired” by Marty Cagan: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers-ebook/dp/B077NRB36N

“Measure What Matters” by John Doerr: https://www.amazon.com/Measure-What-Matters-Google-Foundation/dp/0525536221 

Connect with Adam:

https://www.startwithawin.com/ 

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https://twitter.com/REMAXAdamContos 

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Leave us a voicemail:

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Connect with Adam:

https://www.startwithawin.com/ 

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Settle in for this episode of Start With A Win and get ready to drink from the fire hose of Tom Ferry’s insights on real estate, reaching goals, and overcoming fear. Tom’s leadership experience started when he was six years old and his parents divorced. At that moment, he knew he needed to step up and lead in the best way he could. This mindset continued throughout elementary, middle, and high school where he was continually leading his peers into adventures, mischief, and revelry. When he was about 18, he started to steer his focus in a more productive direction, being mentored by the writings of business leaders and coaches who helped him realize that challenges lead to opportunities that lead to experiences.

Instead of going to college, he chose to focus on his personal and professional development, joining his father’s company and delving into the new world of performance measurement and management. They realized that measuring performance and then sharing about that performance exponentially increased the likelihood of success and goal achievement, so they started focusing their efforts on this concept. In conjunction with performance measurement and accountability, Tom talks about the ways to attract more clients, increase your average sales price or commission, expand your business, and bring a new product or service to the market that solves a problem. 

One practical recommendation that he has for real estate agents today is to over-service your clients. This might look like having three assistants that handle different parts of the transaction with clients so you can focus on relationships and making the experience better for your clients. 

Links:

“The Slight Edge” book: https://www.amazon.com/Slight-Edge-Turning-Disciplines-Happiness/dp/1626340463

Connect with Tom:

https://www.tomferry.com/ 

https://itunes.apple.com/us/podcast/coach-tom-ferry/id1076436648 

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430

On this episode of the Start With A Win podcast, our guest is Gary Acosta, CEO and Co-Founder of the National Association of Hispanic Real Estate Professionals. NAHREP is celebrating its 20th anniversary as a trade association this year and they are continuing to see growth in their membership numbers, as well as the number of Hispanic homebuyers. Every year, NAHREP conducts a study called The State of Hispanic Homeowners to stay informed about the trends among Hispanic families and gain a better understanding of the statistics.

NAHREP aims to educate and empower both their member agents/brokers and their potential clients by advancing sustainable homeownership among Hispanics in the US. Since 70% of Latino homebuyers are first-time homebuyers, it is essential that they find a real estate agent they can trust to walk them through the process and help them make good decisions along the way. More Hispanic families are buying homes than ever before, but some are nervous to take that first step because they are intimidated by the process. Real estate agents must be culturally competent and prioritize helping families over closing deals. Homebuyers should focus on finding an agent they can trust and getting prequalified before looking for a home.

Gary is a phenomenal leader because he believes in having a conversation every day with someone who outranks him. He recommends this practice to the members of NAHREP and everyone else he leads in some way.

Links:

“Zero to One” book: https://www.amazon.com/Zero-One-Notes-Startups-Future/dp/0804139296 

Connect with Gary:

https://nahrep.org/

https://twitter.com/garynahrep  

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Our topic on this episode of Start with a Win is delivering value through messaging that will impact your audience. By keeping your framework simple, you allow space for depth in thought for yourself and your potential customers. So, what are these Four E’s of Marketing, you ask?

1. Empathy – Show emotional intelligence towards the recipient of your message, meeting them where they are with exactly what they need. Using empathy in your marketing helps your audience develop a connection with you and activate their hearts. A great example of this is the Google Super Bowl ad from 2020.
2. Education – Your audience wants to learn something and if you are the one to teach it to them, then they will come to view you as trustworthy, reliable, and helpful. Content marketing aimed at helping people be better sets you up in this coveted position.
3. Entertainment – People will be drawn in by stories of overcoming challenges, comedy, and thrill. This is why reality TV and watching the lives of influencers on social media is so popular. You can do the same thing in your space as well, inviting people into your story or the story of someone impacted by your business.
4. Execution – No matter your personality type, everyone loves to check things off of their lists. Pieces of content that include checklists or steps that help your audience reach that next goal or conquer a difficult problem will get them into a pattern of micro-commitments and ultimately make them more productive and successful, and they will have you to thank for it!

Finally, Adam answers this week’s caller question about his favorite ways of following up. While text and email are the easiest and fastest, they are often the most overlooked and underappreciated. Try instead to leave voice texts or send videos to your leads, current clients, and previous clients. Think about where they are online and meet them there, whether on Facebook Messenger, social media, or email and text. Just reach out in the most personal way you can and give them specific expectations of when they can expect to hear from you again.

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430

On this episode of Start with a Win, Bruce Johnson joins us to discuss his family’s story of losing a child and how the commitment to carrying out her legacy has led them on many adventures over the past 20+ years. Before they started their family, Bruce and his wife, Mary, spent 3 years riding their bikes from the Arctic Ocean to Argentina, camping on the side of the road and in people’s yards, and experiencing the best parts of humanity along the way. This planted in Bruce the love of people and a resilient spirit, preparing him and his wife for a future that was still unknown to them. 

A few years later, Bruce became a RE/MAX agent and the broker of his office told him that he was going to be a Miracle Agent, meaning that a portion of his commissions would be contributed to Children’s Miracle Network. At the time, he had never thought about hospitals where sick kids would go, but all too soon he found himself sitting in the waiting room, pacing the halls, and sleeping on the floor of just such a hospital. Bruce and Mary had a daughter named Alyssa, who was born with a condition that caused some of her organs to be outside of her body. She lived for about 3 weeks, and before he passed away, Bruce promised her that he would remember her always. 

Bruce started the Alyssa Rae Johnson Fund and Motorcycle for Miracles as a way of raising money for Children’s Miracle Network, the hospitals, and the families taking care of sick kids. Bruce and Mary now have two more daughters. When their daughter, Holly, was in the hospital having surgery, she asked her dad if they could go for a motorcycle trip when she was better. Bruce thought about it for a while and came up with the idea to make their motorcycle ride into a fundraising opportunity. They have faced many perils and obstacles during these rides, but they have also experienced so many kind people along the way. The Johnsons have now raised close to $500,000 for sick and injured children through these rides. 
Connect with Bruce:

NAR video: https://youtu.be/6HMVL--DziA 

Bear video: https://youtu.be/t4BHbEQBvbo 

RE/MAX Trip video: https://youtu.be/8OgMQvgASxA 

Motorcycle for Miracles: http://www.motorcycleformiracles.com/

Donation Page: https://www.sickkidsdonations.com/registrant/FundraisingPage.aspx?registrationID=3184197&langPref=en-CA#&panel1-2

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430

On this episode of the Start with a Win podcast, Adam and Mark discuss the misconception that “disruption” is a bad thing. So many people are talking about “market disruptors” in a way that unsettles and instills fear in anyone who doesn’t have a firm understanding of what it means to be a disruptor. It has become a buzzword that doesn’t communicate much besides anxiety. Common examples of market disruptors are Uber, Airbnb, and Netflix — companies who recognized a need in the market and created an innovative solution to the problem customers were facing. 

You can do the very same thing. Rather than running around and making impulsive decisions out of a desire to not be disrupted, you can look at potential disruptions as opportunities to innovate and provide what customers really need and want. You can be one of those innovative companies who creates a new order of business and creatively solves problems rather than sitting on the sidelines admiring what other people are doing. Have your ear to the ground and truly pay attention to what your customers are saying, then create a plan and move forward with a solution. Deliver value to your customers and they will be loyal to you.

Adam also answers a caller’s question about the best way to approach goal-setting and growth by encouraging her to publicly share the numbers associated with her goals in order to remain accountable and to show commitment to reaching those goals.

Connect with Adam:

https://www.startwithawin.com/ 

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https://twitter.com/REMAXAdamContos 

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Leave us a voicemail:

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On this episode of the Start with a Win podcast, Adam talks with Tarek El Moussa, star of HGTV’s “Flip or Flop” and real estate industry expert. At the age of 20, Tarek found himself without a degree, without a job, and without a plan for the future. Through the providential placement of an advertisement for real estate school, he enrolled and got his real estate license and within 90 days he had made $120,000. This drastic shift in his lifestyle was the starting point of his career, and when he was faced with the bottoming out of the real estate market in 2007-2008 with everyone else, he decided to stick it out and make it to the other side.

In 2010, he pitched the idea of a television show about flipping houses to some production companies and before long, he had received a contract for 13 episodes. The problem was that he knew very little about flipping houses and now he was committed to flipping 13 within 10 months. Like many other things in his life, though, he figured it out and found a way to be very successful doing it. Tarek has flipped over 500 houses in the past 9 years, “Flip or Flop” is about to start its 9th season, and he has a couple of spin-off shows in the works as well.

Tarek will be the first to tell you that nothing good comes without hard work, and he has had his fair share of 16-20 hour days trying to meet deadlines. This is exhausting for anyone, and Tarek’s biggest challenge through it all was not quitting when he felt like quitting. He has learned that if you refuse to quit, you never fail, and he lives this out day after day. In recent years, he has shifted his focus to helping other people find their way out of their current circumstances to take advantage of the opportunities in front of them, and he wants to use his platform to impact the world on a larger level. To real estate agents, Tarek’s advice is to be comfortable with being uncomfortable and just stick with it until you figure out the process. Everyone struggles, he says, but the work is worthwhile if you commit to it.

Links:

“The Section 8 Bible: Part I”: https://www.amazon.com/Section-Bible-Vol-Succeed-Industry/dp/0980175909

“The Section 8 Bible: Part II”: https://www.amazon.com/Section-8-Bible-Michael-McLean/dp/0980175917 

“The Miracle Morning”: https://www.amazon.com/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform/dp/0979019710 

Connect with Tarek:

https://www.instagram.com/therealtarekelmoussa/

https://twitter.com/tarekelmoussa?lang=en

https://www.facebook.com/TheRealTarekElMoussa/ 

https://www.youtube.com/channel/UCrW8ZauorjZNz7nwmLaZ6wg

https://tarekandassociates.com/

https://www.therealtarekelmoussa.com/

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430