Lawyer Business Advantage

Starting Your Firm with Gary Martoccio

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In this episode, Alay and Gary discuss: 
  • Indications to start a firm. 
  • Tips for launching and growing your firm. 
  • Building trust with your clients from the get-go. 
  • Growing a firm, one step at a time.  

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    Key Takeaways: 
    • You do not have to take every case that comes your way—it may not fit your firm’s practice or billing format.
    • If you start too selective, you can more easily loosen your criteria than if you start too broad.
    • Build trust with your clients from the first call and throughout the entire process. 
    • Understand when you need to hire another attorney so you aren’t becoming overly selective on your case intake.

      •  

      Tweetable Moments:
      • “Manage your time as wisely as possible on the intake side of things.” —  Gary Martoccio
      • “We’ve been really selective on the cases that we accept, and that’s what I would recommend to anybody. I’d start more selective than the other way around, where you’re taking too many. You can always ramp it up.” —  Gary Martoccio
      • “Employment law is really not an area of law where you’re seeing billboards or commercials – it’s a lot of word of mouth…I’d say the main areas are internet marketing, referrals from other attorneys, and then word of mouth.” —  Gary Martoccio
      • “Be smart with it. Don’t try to get too big too fast in transitioning from a larger firm over into your own firm.” —  Gary Martoccio
      • “You can’t jump from A to Z without doing the work in between – it doesn’t generally end very well.” —  Alay Yajnik

        •   

        Thank you to our Sponsor: Counsel CPAs: https://www.counselcpas.com/  

         

        Connect with Gary Martoccio: 

        Website: http://martocciofirm.com/ 

        Email: [email protected] 

        Instagram: https://www.instagram.com/employmentlawgary 

        Connect with Alay Yajnik: 

        Podcast: http://lawyerbusinessadvantage.com/ 

        One Page Strategic Plan: LawFirmSuccessGroup.com

        Email: [email protected]

        LinkedIn: linkedin.com/in/alayyajnik

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        Lawyer Business AdvantageBy Alay Yajnik and Chelsea Pagan
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