Zack Lister is one of the co-founders of Bodega brands, a serial entrepreneur in his own right with over 13 years of operational experience across various industries, including beverage technology and entertainment.
In 2014, Zack founded Well Juicery, which is now Canada's largest and most widely distributed cold pressed juice brand, with distribution in over 1500 stores across Canada and the US. He has also co-founded axiom technologies, which is a cannabis bioscience company focused on the development of fast acting cannabis consumption methods for food and beverage products.
In this episode of Startup Renegades, Zack talks about launching Bodega Brands and the specific challenges that Zack and his team went through in getting their first SKU—Sip Hecho—out into the world.
Check out this episode to hear more about:
- Why authenticity is essential for growth for all businesses today
- Zack’s specific strategy for getting “sips to lips”
- Why failing is simply not an option
Enter SIPHECHO at checkout for 15% off (shop.siphecho.com)
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegades at www.startuprenegades.com