Founders in Arms

Startup Wisdom That Goes Against The Grain With SafeGraph's Auren Hoffman


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"The worst thing you can do is hire executives," declares Auren Hoffman in this eye-opening conversation about startup talent strategy. 

As a successful founder turned investor, Auren brings a unique dual perspective on how to build elite teams, properly compensate founders, and navigate fundraising. He reveals why he deliberately structures Flex Capital to do two seed investments per week, argues for rethinking founder equity after the initial four-year vest, and shares controversial takes on why most VCs give advice they don't follow themselves. For founders looking to optimize their leadership teams, compensation structures, and fundraising approaches, this episode delivers practical frameworks that challenge conventional Silicon Valley wisdom.


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Founders in ArmsBy Immad Akhund and Rajat Suri

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