Show NotesIn this episode of Startups For The Rest Of Us, Mike interviews Mojca Mars, a Facebook Ads expert, about what things you need to do before you even begin running Facebook ads. Some of the topics discussed include lead magnets, custom audiences, email sequences and more.Items mentioned in this episode:

• MicroConf
• Super Spicy Media
• The Facebook Ads Academy
• Mojca Twitter

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In this episode of Startups For The Rest Of Us, Rob and Mike answer a number of listener questions. The topics include balancing development and marketing, overcoming hesitations about partnering, and the costs of technical debt.

Show NotesIn this episode of Startups For The Rest Of Us, Rob and Mike talk about GDPR, preparing to be acquired, and technical debt.  With the regulations of GDPR coming into effect, the guys discuss how it will affect small businesses and what you should do. Also an in depth discussion on things to have in order before you get acquired.Items mentioned in this episode:

• Mike's Indie Hackers Article
• Mike's Interview on Product People
• Sherry Walling Interview on Mixergy
• FemtoConf Recap

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In this episode of Startups For The Rest Of Us, Rob and Mike talk about the Bluetick marketing plan. Mike breaks down his plan in three categories, one-time, ongoing, and long-term. The two go back and forth on the most effective strategies for each category.

Show NotesIn this episode of Startups For The Rest Of Us, Rob flies solo and answers a number of listener questions. The topics include monetizing SaaS with ads, should a WP plugin company consider SaaS and more.Items mentioned in this episode:

• ZenFounder

• Startup Blueprint: 7 Skills For Founders, Builders & Leaders

• Start Small, Stay Small: A Developer's Guide to Launching a Startup

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