If you ask Brooke, she’ll most likely tell you that she didn't choose the Entrepreneurial life, but that the Entrepreneurial life chose her. After being left feeling unsatisfied and lacking a vision she resonated with, Brooke decided to step away from her 9-5 in the fine art world without knowing what the future would hold. By leaning into her strengths and building a business on her own terms, she has now found a sense of purpose in helping other purpose-driven brands grow their businesses.  

In today’s episode, Carlyn sits down with Brooke Latham, founder and CEO of Social Canvas, a full-service marketing agency specializing in working with organizations of purpose. Brooke shares with us the vision behind Social Canvas, why it's important to utilize both visual and verbal communication for an impactful marketing strategy, her recommendations for organization and client management tools, why client experience should always be top of mind, and so much more!  

“It's hard to sell something that you don't believe in.” - Brooke Latham 

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Emily has a long and rich history in the branding world. Over the stretch of 14 years, Emily says she's done everything from skinny jeans to french fries, working in the brand development of companies like Abrecrombie & Fitch and Wendy’s. But what she really loves more than anything, is working with passionate entrepreneurs to help build authentic brands that deeply connect with clients.  

In today’s episode, Carlyn flies solo while sitting down with Emily Paulsen, Founder of Electric Collab, a branding and identity boutique that helps brands build their strategy, visual identity, and websites. Emily shares such important information and talks all about her mission to provide a one-stop shop for service providers, coaches, and creatives ready to amplify their businesses through the power of branding. Emily breaks down her experience working with high-impact brands, when it's the best time for businesses to start investing in their branding, her favorite moments from doing this work, and so much more!  

“It's never too late. That's for sure. Whatever you've done to this point in your business, obviously that has worked to an extent. And you should celebrate that. But I don't think it's ever too late to bring in that refinement.” - Emily Paulsen 

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Before Kelsey became an entrepreneur, she was a journalist and in-house editor for national media brands like Elle, Good Housekeeping, and Reading Digest. It was during this time Kelsey learned the power of proper storytelling and which kinds of narratives that brands can lean into in order to connect to their consumer. Kelsey later identified a journalism vs. PR and editorial vs. marketing disconnect in how companies were attempting to tell their stories on social media. So when the pandemic struck and began to impact her flow of income, Kelsey took a leap of faith and began seeking to bridge this gap through the development of her company. 

In today’s episode, we sit down with Kelsey Kloss, CEO of Kloss Creatives, a PR and social media company that focuses on elevating brands as industry thought leaders through strategic storytelling and narrative building. She shares with us her journey to becoming an Entreprenista, what she wishes we knew before starting a business, why telling a compelling story with your brand matters, tips on how to build a press portfolio, the keys to positioning yourself as a thought leader in your industry and much more! 

“I think sometimes there's this pressure to find your niche, even if it hasn't come organically quite yet. But I'm glad that we didn't try and force that. As I worked with clients. And as we grow our team, we naturally found what works best.” - Kelsey Kloss 

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As the mother to four children under the age of 10, Marnie will tell you herself; she loved being pregnant. So much so she couldn't bear the idea that there were Mothers out there struggling with their pregnancies and failing to find the support they needed that solely focused on them. Marnie recognized the challenge in this, as she recalls feeling like she was losing her identity as she further transitioned into motherhood. Supporting women through this transition and shaking up the way women truly experience pregnancy is what Marnie has dedicated herself to in the building of her company. 

In today’s episode, we sit down with Marnie Madras, founder, and CEO of Rumbly, a modern DTC pregnancy lifestyle wellness brand that helps women navigate the transition to motherhood while bringing more joy to the overall experience. She shares with us how they accomplish this through a monthly subscription and stand-alone themed boxes, her process of bringing her vision into creation, how the search for a co-founder held her back, the key to outsourcing for your business, and so much more!  

“When you believe in yourself, and you believe in what you're doing, and you're so passionate about what you're doing, the process will naturally get you to where you're going. You’ve just got to be patient, but you will get there.“ - Marnie Madras 

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Kristina Bartold has successfully built a career through creating community online and bringing people together. She learned that as an entrepreneur, showing up in these spaces authentically is key to connecting and building resonance with your target audience. As many small business owners often struggle to tap into the spaces that will offer them the most long-term growth, Kristina and her team offer insightful guidance for finding their online home. 

In today's episode, we sit down with Kristina Bartold, CEO of The Social Snippet, a social media and podcasting agency that helps entrepreneurs and small businesses grow online communities. She shares tips for how to make sales via Instagram, methods for maximizing calls to action, how her company utilizes done-for-you social media, shares her story of navigating the social media landscape, and much more! 

"If you love showing up on Instagram stories and that feels natural for you, go all in, lean into that if LinkedIn feels great, go there like, find the places that you feel most at home online and make that your community rather than focusing on the algorithm because even though it's important, it's not an end all be all" - Kristina Bartold  

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Chrissanne is an advocate and believer in what we can accomplish when we come together as like-minded professionals to support one another in our business pursuits. By approaching each relationship in her network as a long-term investment, she de-centers any urgency to close a potential deal. For Chrissanne, fostering a genuine connection is always the priority that ultimately creates an open environment for learning through one another and getting even our most ambitious goals met.   

In today's episode, we are back together again to sit down with Chrissanne Long, CEO and Co-founder of Maximized Digital Media. This full-service digital marketing agency specializes in website design, social media, and digital advertising. Chrissanne is also a business coach and mastermind facilitator combining knowledge, experience, and passion to help her clients achieve their goals and strategically grow their businesses. She shares with us how her business works, the essential keys to building long-lasting relationships, the beauty and benefits of mastermind work, what to know when building a website, and much more! 

“That's what happens when you're open to receiving the input of others who might not be in your regular everyday life, but they have something to contribute. You have something to contribute, and everyone works together to achieve a common goal. Then you've achieved a mastermind.” - Chrissanne Long 

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Cheli Grace was working as a principal at one of the largest school systems in the nation when she realized she had more knowledge and helpful wisdom than she knew what to do with at the time. Cheli’s solution was to self-publish a book, which ultimately led to her discovering an opportunity to meet a pressing need within the publishing market that anyone with a business could benefit from.  

In today’s episode, Carlyn sits down with Cheli Grace, founder of the Books to Millions™ Program and co-owner of Delian Origin Publishers. Her company was created to assist in streamlining the process of executive book coaching, self-publishing, and an innovative business strategy. She shares with us today her journey, insights on how the publishing landscape is shifting, what anyone looking to self-publish should know, how she discovered the formula to a successful book that expands your brand, and much more! 

“It's important to monetize your book, it's important to use it within your business, to align it with your brand so that you can scale new heights.” - Cheli Grace. 

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Karen Skinner spent 20 years adhering to the work culture within the legal field before she finally had enough. The crazy hours, minimal sleep, missed events, and ever-looming sense of exhaustion left Karen convinced that there had to be another way to practice law and still lead an enjoyable life successfully.  

In today’s episode, Carlyn sits down with Karen Skinner, coach facilitator, co-founder and CEO of Gimbal-Lean Practice Management Advisors, and a Lean Six Sigma blackbelt. She shares with us her vision for new business systems that allow for better delegation, how she is teaching lawyers and other entrepreneurs how to build these systems, her secrets to working more effectively, and much more! 

“Law School teaches you how to practice law and it creates great lawyers, but it doesn't teach lawyers how to run businesses. And on the other hand, almost all lawyers are running their own businesses.” - Karen Skinner  

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Grow Your Startup with Startups in Stilettos

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Whether a business is a major corporation or a small boutique, its fourth-quarter performance plays a huge role in revenue growth for the year. This was especially true for Carlyn when she found herself in a product-based business, where the holiday season was often the busiest. So the tools and processes she planned on bringing into the second half of the year were particularly important. Being the Entreprenista she is, Carlyn ultimately discovered the key: Plan and prepare for the growth you predict.

In today’s episode, Carlyn Bushman provides a preview of what you can expect to learn when you join the Entreprenista League! She shares three of the nine things you can start on today toward optimizing your business processes and how working these into your prep for Q4 can produce success. Carlyn breaks down these three tools, provides questions to consider as you navigate implementing them, shares her own experience with these processes, and so much more! 

“It takes time. It takes patience, it takes planning, which is why we're talking about this today.” - Carlyn Bushman 

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Grow Your Startup with Startups in Stilettos

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Although Katie Platt knows a thing or two about apparel and wardrobe due to her experience working in the bridal industry, she didn't quite realize how many hats she would need to wear on the path to building a booming business. This versatility and inventive creativity within her allowed her to forge a lane of her own within a distinctly competitive market.

In today's episode, Carlyn flies solo once more and sits down with Katie Platt, the founder of Bliss On. Bliss On is a bridal swimwear and accessories brand made with the bride in mind. Katie shares her journey with the brand, what she's learned through working with brides, what resources have benefitted her most, and more. 

“The journey is ever-changing. I think the biggest takeaway for me is just perseverance. You just have to keep going.” - Katie Platt  

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Grow Your Startup with Startups in Stilettos

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