Startups in Stilettos

"Every time we get on stage, we have the opportunity to tell our story and to really be seen for what we're doing and what we know."

As PR director for several enterprise software companies, part of Bobbie Carlton’s job is getting executives on stage at conferences and events. But after 20 years in the business, she was tired of supporting solely male executives and knew it was time for her to take matters into her own hands when supporting women in business. Today, Bobbie is the founder of Carlton PR & Marketing, Innovation Nights, and Innovation Women. She is an engaging speaker who passionately advocates for public speaking as a catalyst for career and business success. A TEDx speaker and startup event host, she has addressed audiences at the United Nations and major conferences worldwide. Tune in to hear Bobbie’s take on the lack of women in executive roles, how her platform helps women entrepreneurs increase visibility and credibility, and the criteria it takes to be considered for Innovation Women.

What we talk about:  

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Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can’t wait to welcome you, support you, and be part of your business journey!   

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Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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“Show up dressed as your next level self. So, whoever that ‘her’ is that you're projecting—whether that's five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.’”

When Dr. Noor Ali moved back to the US after completing her medical training and starting her career as a surgeon in Bangladesh, she found herself unable to continue practicing medicine—and she felt like she’d completely lost her identity. Nearly a decade later, Noor has pivoted her career from medicine to health insurance expert, leading her own consulting practice in Tampa, Florida. Drawing upon her medical education and training, Noor dedicates herself to empowering female founders by demystifying health insurance and guiding them through the complexities of the industry.  By connecting her clients with accessible and effective plans that work for their unique lives and businesses, she ensures that they feel secure and confident in their coverage.  Tune in and hear how Noor remains committed to her medical roots despite her busy schedule and why she prioritizes volunteering her time and services any chance she gets.

What we talk about:  

Connect with Dr. Noor:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“We don't have to do a million things, we just have to do the right things. We often feel like ‘I don't have a big budget to spend on ads and that's why I'm not successful.’ We're chasing all of these different marketing tactics… In truth, we don't actually need to be doing that much.”

Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success. Tune in and hear Lindsey’s advice on when it’s time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact. 

What we talk about:  

Connect with Lindsey:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at https://refer.entreprenista.com/membership. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“I never once thought about these other markets because it wasn't my experience yet. So you just never know where your business may lead you, even four months into it—it's all from listening.”

When Jackie Hutson gave birth to her son a little over a decade ago, she thought she had prepared for everything. But when she found herself waking up in the middle of the night drenched in sweat, she realized she was totally ill-equipped to deal with this particular postpartum side effect. After a conversation with a friend about their shared experience with postpartum night sweats, Jackie made it her mission to create the perfect blend of comfort and functionality. The solution? Cooling pajamas crafted from mint-infused fabric, designed to help women experience drier nights and more restful sleep. Today, Jackie is the founder of Piper & Mint, a woman-led sleepwear brand addressing night sweats with groundbreaking hormone responsive designs. The brand features mint infused fabrics that enhance sleep quality for women who are navigating postpartum, perimenopause, menopause, undergoing cancer or IVF treatments, or simply run hot at night. As the managing partner at Atrium Apparel, an eight figure design and manufacturing company, Jackie is dedicated to transforming women's sleepwear, ensuring every woman enjoys restful nights with stylish and functional solutions. Tune in to hear about Jackie’s approach to creating a grassroots focus group, the power of listening to your consumers, and her partnership with nonprofit fertility foundation Baby Quest.

What we talk about:  

Connect with Jackie:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“I see that a lot of these young women are struggling to feel like their impact matters and I really want to create something that incorporates my own stories, my own journey, to show them that our choices matter. But more importantly, that they matter, and that everything they bring to the table is significant and meaningful.”

When Brianna Ruelas and her husband were thrust into entrepreneurship overnight, she had little choice but to fully embrace the multiple hats she was now wearing. A decade on, Brianna is now a multifaceted Entreprenista who helps women in business bring their big ideas and vision to life while tapping into what lights them up so they can love the work that they do. In her keynotes, she integrates live performance and original music with her teaching to reinforce key concepts that ignite motivation, innovation, and performance. Today, we’re chatting with Brianna about being CEO of Ruelas Music Group, passing down the entrepreneurial spirit to her kids, and the inspiration behind her books. 

What we talk about:  

Connect with Brianna: 

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“We really have to get into this mindset of, ‘Maybe I'm not the best at sales, but I'm doing my best.’ I'm going to get better every conversation I have. I'm going to learn with every conversation that I have. We're going to get better with every single call.”

Candice D’Angelo spent the first year of her corporate career having doors slammed in her face and getting fired—six times! Though she eventually found some success, the experience made her realize how little interest she had in playing the big business game. That’s when she became a corporate drop out and made it her mission to bring her skill set to the world of entrepreneurship. In 2018, Candice founded The Selling Lab in response to the need for a collective space dedicated to women seeking sales support to grow their self-made businesses. Today, we’re chatting with Candice about all things sales, what it’s like to work with her one-on-one, and how to avoid many solopreneurs’ biggest mistakes.

What we talk about:  

Connect with Candice:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“Try to help them understand why we're doing what we're doing and let them see how it's going to benefit them in the long term, why we have to be compliant, why we have to be profitable, why we need to market our business. And really talk to them—always going back to what we called in school the ‘Three Legged Stool.’ So, we're always trying to balance profitability, access, and quality care.”

With a master's in public health, Latrice Smith noticed the massive gap between healthcare and the legal world. After pursuing a law degree, she founded her own firm to combine both fields, providing high-quality care and services while handling the intricacies of legal and business strategy. Today, she is the founder and principal attorney at Thomas Law and Consulting LLC, where she empowers entrepreneurs with strategic legal and business solutions. Under her leadership, Thomas Law and Consulting has become a pivotal partner for medical providers and service professionals, helping them navigate complex legal landscapes and achieve business growth. As a respected business consultant, she empowers professionals to build strong, ethical businesses that leave a lasting impact on audiences. Tune in to hear about Latrice’s unique perspective from a family of healthcare professionals, the program she developed for a more holistic approach to healthcare, and her work with agencies like Medicare and Medicaid.

What we talk about:  

Connect with Latrice:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“One in five women with menopause have considered dropping out of work, have foregone promotion. And we are just at the top of our game and to take us out at 50 is not okay. It's about empowering women to be the best that we can possibly be.”

When Dr. Sophia Yen co-founded Pandia Health, the idea was to provide free birth control delivery to anyone with insurance, from private options to Medicaid. But when Pandia Health started advertising their services, Dr. Yen was shocked to find that 60% of respondents didn’t even have prescriptions—and that’s when the company’s true mission was born. Now, Pandia Health offers birth control prescriptions for just $30 once a year for an expert consultation with one of their on-staff physicians. Today, Dr. Yen serves as chief medical officer of Pandia Health—the only woman-founded, woman-led, and doctor-led birth control delivery service. Founded initially with birth control in mind, Pandia Health has since expanded to include treatments for menopause and acne. As a leading researcher in reproductive health, Dr. Yen is a passionate advocate for reproductive rights and has pioneered the “period's optional” concept. By utilizing AI to tailor hormonal care to individual needs, Pandia Health is committed to elevating hormonal health standards and empowering everyone to receive the personalized care they deserve. Tune in and hear what our conversation with Dr. Yen is all about.

What we talk about:  

Connect with Dr. Yen:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

“We're being bombarded all day with so much content and noise. “Please, please. I need your attention here, here, here.” You really have to learn to think about who's listening. Really ask yourself, what is the takeaway for the person listening? Why does that matter? And if you can't think of that, then you don't need to talk about it.”

Patrice Poltzer is a storytelling and personal brand expert and the founder of Patrice Poltzer Creative, with more than a decade of experience transforming stories into engaging video content for top media and social platforms. An award-winning journalist and former Emmy-nominated Today Show producer, Patrice founded her agency in 2016. Her team, composed of former journalists, specializes in crafting compelling video narratives and strategies for businesses of all sizes. Her mission is to empower brands by harnessing the power of storytelling to enhance their impact, foster deeper audience connections, and drive increased sales and awareness through expertly produced video content. Tune in and hear our conversation with Patrice about telling your story in a way that makes an impact, how to be authentic and vulnerable in an interview, and keeping your audience engaged longer.

What we talk about:  

Connect with Patrice:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.”

When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Lauren is the founder of Storylock Legal where she helps entrepreneurs navigate the complexities of intellectual property. At Storylock Legal, Lauren uses her unique blend of legal expertise and creative talent as the foundation of her company. Her dedication to providing honest, ethical guidance and personalized attention has helped her build strong relationships with a diverse clientele from startup business owners to creatives of all kinds. Tune in and hear how Lauren balances being an Entreprenista with family life, the power of joining a community of founders, and her early lessons on founding her own firm.

What we talk about:  

Connect with Lauren:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.