“We learn the financial services, we learn what is in that system. We don't learn about our relationship with money. We don't learn about our relationship with success. We didn't learn anything that has to do with the emotional and mindset side of money. You might know the instruments, you may know the old literacy that you want. But if you're lacking this other part, it's never going to work.”

Alejandra Rojas is an Entreprenista League member and a finance professional who specialized in financial trauma. Alejandra’s interest in finance started at a young age when she would help her parents, who were both accountants, with their work. She then went on to earn a specialized diploma in Bookkeeping in high school before going on to receive a Bachelor’s degree in International Banking and Finance. Her business, The Money Mindset Hub, was created to guide women entrepreneurs towards financial freedom. 

Listen in to our interview with Alejandra to hear how she defines financial trauma, the creation of the M.E.S.S. method, her strategy for guiding clients, and a whole lot more!

What we talk about:  

Connect with Alejandra:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

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Grow Your Startup with Startups in Stilettos

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“Everything started because somebody started it. Somebody felt that need, ‘Okay, this is not there. Let me take care of this and let me contribute the way I can.’ Of course we can't conquer the world—we're not capable. But we can all do our part and contribute in some ways and we have to start because I believe doing is powerful… because not doing is not.”

Growing up in India, Pallavi Pande spent her childhood eating her meals off of banana leaves—a memory she cherished so much that she wanted to share it with her children… and the rest of the world. Today, Pallavi is a BIPOC mompreneur and founder of Dtocs, a company that crafts sustainable single use tableware from fallen palm leaves. Recognizing the environmental impact of traditional disposable tableware, Pallavi drew from her Indian heritage and established Dtocs in 2019 to offer a greener alternative for both households and events. Beyond her innovative products, Pallavi is deeply committed to social causes, leveraging Dtocs to support community upliftment, women's empowerment, and education for underserved children. Dtocs stands in a testament to Pilates dedication, not only to offering a sustainable dining alternative, but also to making a meaningful impact on society, one palm leaf plate at a time. Tune in and hear our conversation with Pallavi about building a seven figure brand, using Amazon to scale her business, and how she makes sure to prioritize flexibility and independence. 

What we talk about:  

Connect with Pallavi:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

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“Just because you don't know people, just because you don't have the budget,  just because you don't know anything about the media space doesn't mean that you aren't valued and that you shouldn't put your foot in the door.”

When Nicole Pearl Kaplan joined Clubhouse, she was incensed by the advice 'quote unquote experts' were giving to small business owners, which led her to realize she had valuable expertise to offer. As a former national magazine beauty editor and seasoned TV beauty and style expert, Nicole has evolved into a PR and media strategist. Through her consultancy, she empowers small businesses and creatives, guiding them through the complexities of media engagement and brand elevation. Her two decades of experience combined with insider knowledge and strategic insights are pivotal in securing top-tier media coverage, enhancing brand visibility, and driving sales growth for her clients. Tune in and hear how Nicole went from regional TV segments to becoming an on-air expert for the Today Show, her early career experiences reminiscent of 'The Devil Wears Prada,' and her dedication to helping those who need assistance in gaining media visibility.

What we talk about:  

Connect with Nicole:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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“The responses that I had to my intro post inside of Entreprenista pales in comparison to all of these other networks that I've introduced myself in. I've met so many wonderful women there. And that is part of my marketing strategy, is that every week I have a consistent amount of time that I invest in these groups… Investing in those relationships has paid off immensely.”

Mariana Henninger had a highly successful career in filmmaking but she considered herself a “closeted entrepreneur” until 2022, when she realized that there was an opportunity to capitalize on her brand of creating emotional connection through storytelling. Mariana is an Emmy award winning documentarian with over 15 years of experience, having worked in major media outlets including NBC, The Today Show and The New York Times. With a deep passion for visually compelling personal and intimate storytelling, Mariana has turned her talents to the digital realm helping entrepreneurs forge powerful emotional connections through brand videos. As the founder and CEO of Brand Magnetic, she specializes in crafting singular two to four minute videos that build trust faster and significantly accelerate the sales process for entrepreneurs. Tune in and hear what Mariana told us about the truth about cliche buzzwords, how her journalism background informs Brand Magnetic, and the importance of spending time networking in the right circles.  

What we talk about:  

Connect with Mariana:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn't know what the job entails.”

When Lena Jenkins-Smith decided to make a major pivot in her entertainment career, she knew she would have to overcome her intimidation and focus her determination. Lena is an Emmy nominated executive producer with an impressive 18 year resume in the entertainment industry. She’s collaborated with some of Hollywood's most elite figures in the comedy world and is also the president and executive producer of Goldstrand Media, a company leading in film, television and music production, where her focus is in transforming creative visions into reality with her guidance and expertise. Tune in and hear what Lena’s many varied roles have taught her, how she honed her leadership skills, and her approach to building and leveraging a professional network. 

What we talk about:  

Connect with Lena:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

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“We don't have to do a million things, we just have to do the right things. We often feel like ‘I don't have a big budget to spend on ads and that's why I'm not successful.’ We're chasing all of these different marketing tactics… In truth, we don't actually need to be doing that much.”

Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success.  Tune in and hear Lindsey’s advice on when it’s time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact. 

What we talk about:  

Connect with Lindsey:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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“You know, it hurts. Nobody likes rejection and somebody didn't like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that's a large part of what I try to impart to my clients, too, when I'm working with them.”

After Billé Frazier was laid off from what she believed to be her “dream job,” she decided to take it as a sign from above that it was time to turn her side hustle into a full time career. Today, Billé is a keynote speaker, an author, and the founder of Follow the LeadHer, a coaching agency aimed at empowering women to align with their authentic selves beyond societal expectations. With over 20 years of experience in human resources,  Billé has honed her skills in transformational change, conflict resolution, and diversity and inclusion. In her work with Follow the LeadHer, Billé uses Neuro Linguistic Programming to help clients overcome negative thoughts and limiting behaviors in order to foster a life of authenticity and purpose. Tune in and hear Billé explain why we should start incorporating NLP into our lives, the lessons she’s learned about marketing Follow the LeadHer, and what she considers her biggest business win to date.

What we talk about:  

Connect with Billé:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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“Show up dressed as your next level self. So, whoever that ‘her’ is that you're projecting—whether that's five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.’”

When Dr. Noor Ali moved back to the US after completing her medical training and starting her career as a surgeon in Bangladesh, she found herself unable to continue practicing medicine—and she felt like she’d completely lost her identity. Nearly a decade later, Noor has pivoted her career from medicine to health insurance expert, leading her own consulting practice in Tampa, Florida. Drawing upon her medical education and training, Noor dedicates herself to empowering female founders by demystifying health insurance and guiding them through the complexities of the industry.  By connecting her clients with accessible and effective plans that work for their unique lives and businesses, she ensures that they feel secure and confident in their coverage.  Tune in and hear how Noor remains committed to her medical roots despite her busy schedule and why she prioritizes volunteering her time and services any chance she gets.

What we talk about:  

Connect with Dr. Noor:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

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“In the beginning, if you don't have a team or a system or community around you, it's very easy to feel lost. There are these amazing communities out there for amazing female founders that will really help guide and support you. So, the greatest lesson I learned pretty quickly was that you're never alone. Or, if you feel alone, there are ways to get out of that.”

When trademark attorney Lauren Bercuson began the process of founding her own boutique firm, she quickly learned just how lonely and intimidating the process could be. Now, Lauren is the founder of Storylock Legal where she helps entrepreneurs navigate the complexities of intellectual property. At Storylock Legal, Lauren uses her unique blend of legal expertise and creative talent as the foundation of her company. Her dedication to providing honest, ethical guidance and personalized attention has helped her build strong relationships with a diverse clientele from startup business owners to creatives of all kinds. Tune in and hear how Lauren balances being an Entreprenista with family life, the power of joining a community of founders, and her early lessons on founding her own firm.

What we talk about:  

Connect with Lauren:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“It's a crowded space. It's expensive. It takes time. And not everybody is an overnight success. So, I think it's important to know how to play with the rules of the game and how to set yourself in a way that is really going to differentiate you and… is going to serve you. I want to make sure that your formulation, that your packaging, that anything you develop is aligned with your vision.”

When Emilie Mascarell first started at cult fragrance powerhouse Le Labo, they were still a small start up with just a handful of stores worldwide. After a decade growing with the company and through their acquisition by Estee Lauder, she found herself nostalgic for those early growth stages of a beauty company. Now, Emilie is the founder and CEO of Emilie Consulting, a firm specializing in removing the secrecy in fragrance and beauty product development and setting new brands up for success. Today, she collaborates closely with brands to bring their unique vision to life, ensuring that every product receives the attention it deserves to lead it towards market success through her personalized approach. Tune in and hear our conversation with Emilie about transforming a girlhood passion into a lifelong career, how sitting down with NASDAQ has boosted her brand, and her approach to product development and strategy within her own business. 

What we talk about:  

Connect with Emilie:

Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

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Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.