Preparing for AEP: Embracing Technology and Proactive Strategies in the Insurance Industry

Host Kathe Kline and guest Dalton Miller dove headfirst into the changing landscape of Annual Election Period (AEP) preparation and why insurance agents must stay ahead of industry trends—especially in today’s rapidly evolving environment. Here’s a breakdown of the key takeaways and how you can apply them to your business.

The Countdown to AEP Is On: Get Ahead Early

Dalton opened the conversation with a reality check—there are fewer business days than you think before AEP kicks off. The urgency is real. Agents waiting until the last minute risk being overwhelmed, particularly as changes around prescription drug plans (PDPs) from regulatory shifts like the Inflation Reduction Act are generating more client questions, confusion, and inbound phone calls.

Turning Industry Challenges Into Opportunities

Rather than seeing incoming calls as disruptions, savvy agents seize them as opportunities. Dalton pointed out that proactive outreach—whether in-person appointments or virtual consults—can turn client confusion about drug costs into relationship-building moments. Agents who capitalize on these touchpoints not only help clients, but also strengthen retention and potentially restart commission cycles with plan changes.

Tech Tools: Your Secret Weapon for Efficiency

From automated scheduling links to drug list collection surveys like RetireFlo, technology is non-negotiable. Kathe stressed the time-savings and organizational benefits of tools like calendar links and integrated form submissions for medication lists. If you’re not using technology, you’re likely doing double work and risking costly errors. Importantly, Kathe and Dalton both emphasized the need for HIPAA-compliant CRMs. Not only does this protect client data, but it future-proofs your continuity if you switch FMOs.

Be Proactive, Communicate, and Set Boundaries

A recurring theme was proactive communication. Don’t be shy—send out birthday cards, newsletters, or helpful updates. Let your book of business know you are their first call. Importantly, set boundaries: make it clear when you’ll review Med Supps and PDPs, and educate clients on why you don’t do everything during AEP. This manages workload and builds compliant, loyal relationships.

Final Word: Start Now and Beat the Rush

Dalton, channeling Paul Revere, reminded listeners: “AEP is coming!” The key is to establish streamlined, compliant systems now—before the wave hits. Tools that save time, reduce manual work, and improve client experience aren’t just luxuries—they’re business necessities. In the words of Kathe, “Why are you doing double work? Let technology set you free.”

Ready to thrive this AEP? Invest in tech, standardize your client communication, and start prepping now—you’ll thank yourself come October.

This episode is sponsored by ⁠CertifiedMedicareAgents.com⁠. Use the coupon code BABES2024 for a free lifetime BRONZE membership.