Stay Ready with Christina Torres

By Christina Torres of Run and Tell That

This is Stay Ready, the show for business owners ready to own their big deal energy through messaging, strategy, and systems.

I'm your Chief Creative Officer Christina Torres and each week, I'm brin... more

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FAQs about Stay Ready with Christina Torres:

How many episodes does Stay Ready with Christina Torres have?

The podcast currently has 48 episodes available.

Stay Ready with Christina Torres episodes:

October 16, 2024RTT - 122 Guess What? You May Need a Job! (Here's How 2 Get 1 & Keep Your Biz Going)
In this candid episode, Christina Torres addresses the reality many entrepreneurs face: the need to return to full-time or part-time employment while maintaining their businesses. Whether you're considering this move due to the economy playing in your face or personal circumstances, this episode offers all the mindset shifts, pros, cons, and things to consider when balancing employment and entrepreneurship.
Key Points:
The normalcy and benefits of combining employment with business ownership

Christina's personal journey of balancing jobs and business

Understanding your needs: time, stability, or decision-making capacity

Strategies for finding the right job to complement your business

The importance of setting non-negotiables in your job search

How employment can actually benefit your business growth
In this episode, you'll learn:
How to approach job hunting as a business owner

Ways to leverage your entrepreneurial skills in employment

Strategies for managing time between a job and your business

Tips for delegating and building a team to support your business

The importance of self-trust and adaptability in your career journey
Links Mentioned In The Episode:
Stay Ready Course Bundle Waitlist is HERE

Wanna make a plan for building a profit and profession plan that works for YOU? Book a Happy Copy Hour Sesh
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE Launch Rate Club email series.
...more
38min
October 08, 2024RTT 121: How to Hate Marketing A LOT Less!
Lets get into classic marketing icks and turn them into inspo on how to approach it more effectively (and ethically). Whether you're a business owner, entrepreneur, or service provider, this episode will help you understand the true essence of marketing and how to use it for good!
Key Points:
Understanding what marketing really is (and isn't)

The reasons behind the negative perception of marketing

How industries have misused marketing, leading to distrust

The importance of discernment in consuming marketing content

The power of truth and authenticity in marketing
In this episode, you'll learn:
How to reframe your perspective on marketing

The difference between marketing, advertising, and content creation

Ways to use marketing ethically and effectively

Strategies for building trust with your audience through honest marketing

Tips for aligning your marketing with your values and your truth
Links Mentioned In The Episode:
Stay Ready Course Bundle Waitlist is HERE

Wanna make a plan for building a profit and profession plan that works for YOU? Book a Happy Copy Hour Sesh
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE Launch Rate Club email series.
...more
20min
October 02, 2024RTT - 120 Ride or Buy Wheel: The Only Copy Formula U Need
We’re breaking down the coveted Ride or Buy framework, a powerful tool for articulating value and addressing money objections in your marketing and sales copy. Whether you're a service provider, coach, or product-based business owner, this episode will help you understand how to effectively communicate your worth and overcome pricing hurdles.
Key Points:
Understanding the root of money objections: trust and value

The problem with the "charge your worth" mentality

Breaking down the who, what, and why of your offer

Addressing & shutting down common money objections

Strategies for creating compelling offers and bonuses

The importance of finding the right market for your offer
In this episode, you'll learn:
How to use the Ride or Buy Wheel to articulate your products value

Techniques for building trust and value in your copy

Ways to create natural urgency without using manipulative tactics

Strategies for crafting irresistible offers and bonuses

Tips for identifying and reaching the right audience for your products or services
Links Mentioned In The Episode:
Happy Copy Hour (Live copy coaching for Launch Ready Club members)

Stay Ready Course Bundle Waitlist is HERE (link ready Sun)
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE Launch Rate Club email series.
...more
25min
September 25, 2024RTT: 119 BFCM Prep 4 Success - Web & Landing Pages
Christina Torres concludes her Black Friday Cyber Monday (BFCM) preparation series with a crucial focus on website optimization. Learn how to ensure your website is primed for success during the busiest shopping season of the year, from homepage to checkout.
In this episode, you'll learn:
The importance of regular website audits and optimization

How to improve user experience and navigation on your site

Strategies for optimizing your homepage, About page, and product pages

The value of user testing and analytics tools like Hotjar and Google Analytics

How to apply the "so what" test to your website copy for maximum impact
Resource Links:
HotJar Analytics - Start Your Free Subscription - Record Sessions / See How People Use Your Website Everyday
UserTesting.Com - Start Your Free Trial - Get Real Life Humans To Text Your User Experience quickly and affordably :)
Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That.
Want to stay launch-ready with weekly tips and strategies? Join the FREE Launch Rate Club email series.
...more
22min
September 18, 2024RTT: 118 BFCM Prep 4 Success - Flows & Sequences
Christina Torres continues her Black Friday Cyber Monday (BFCM) preparation series with a deep dive into cleaning up your email flows and sequences. Learn how to optimize your automated emails for maximum impact during the busiest shopping season of the year.
And be sure to subscribe so you know exactly when part 3 hits the airwaves!
In this episode, you'll learn:
Why cleaning up your email flows is crucial for BFCM success

How to ensure your messaging is relevant and timely

Tips for updating links and offers in your email sequences

The importance of A/B testing different offers and journeys

Strategies for optimizing subject lines and preview text

Key flows to focus on, including welcome sequences, browse abandonment, and post-purchase
Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That.
Want to stay launch-ready with weekly tips and strategies? Join the FREE Launch Rate Club email series.
...more
20min
September 11, 2024RTT: 117 BFCM Prep 4 Success - Segments & Lists
Get ready for Black Friday Cyber Monday (BFCM) with Christina Torres as she kicks off a series on preparation strategies. In this episode, Christina focuses on the crucial first step: cleaning up your email segments and lists. Learn how to set yourself up for success during the busiest shopping season of the year.
And be sure to subscribe so you know exactly when part 2 and 3 hit the airwaves!
In this episode, you'll learn:
Why September is the perfect time to start BFCM preparations

The importance of cleaning up your email lists and segments

The difference between static lists and dynamic segments

Key segments to focus on, including purchase history and abandoned carts

How to use buyer behavior data to inform your BFCM strategy

Tips for analyzing your data to improve website navigation and user experience
Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That.
Want to stay launch-ready with weekly tips and strategies? Join the FREE Launch Rate Club email series.
...more
16min
August 14, 2024RTT: 116 - The ONLY WAY We Do Market Research
In this episode, Christina Torres challenges traditional market research methods and introduces a more efficient approach to gathering customer insights. She explains why she doesn't conduct traditional customer interviews and shares the alternative methods used in the Stay Ready Retainer service.
Key Takeaways
Why traditional customer interviews may not be the best approach for established businesses

The value of observing clients "in the wild" for better insights

How to leverage existing content and customer interactions for market research

The importance of analyzing sales calls, coaching calls, and customer support interactions

Using case studies and tracked results to inform copy strategy
Quotes "Better insights come from observing clients 'in the wild'"
"This approach allows us to quickly identify what's already working, spot gaps in messaging, and craft launch copy that resonates with your audience."
Resources
Learn more about the Stay Ready Retainer service: [link]

Visit Run & Tell That's HQ: [link]

Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
Stay Ready Retainer Service Details
21 copy assets per month (emails, SMS, landing pages, ad copy, etc.)

Dedicated project management system and delivery assistant

Regular strategy and planning sessions

Priced at just $1499 per month
...more
20min
August 07, 2024RTT: 115 - The Hidden Cost of DIY Copy
In this episode we’re addressing common icks and aversions to hiring a copywriter and share a personal story about hiring a professional organizer to illustrate the value of finding your who and ditching the how – for EVERYTHING in your biz.
Key Takeaways
The importance of an outside perspective in both life and copy

How letting go and letting someone else deal can save time and money

The value of expertise in seeing solutions you might miss

The long-term ROI of investing in an expert

The benefit of focusing on your strengths and selfcare over your to-do’s
Quotes "Just like with copy, sometimes you need an outsider who's not emotionally attached to your stuff (or your words) to give you honest feedback."
"Good copy isn't just about the immediate result. It's about setting up systems and messaging that continue to work for you long after the initial investment."
Resources
Learn more about the Stay Ready Retainer service: [link]

Visit Run & Tell That's HQ: [link]

Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
Stay Ready Retainer Service Details
21 copy assets per month (emails, SMS, landing pages, ad copy, etc.)

Dedicated project management system and delivery assistant

Regular strategy and planning sessions

Priced at $1499 per month
...more
18min
July 31, 2024RTT: 114 - Finding The Right Copywriter for YOU!
In this episode, Christina Torres dives into the process of finding and working with the right copywriter for your business. She dispels common misconceptions about needing perfect systems before hiring, and provides valuable insights on communication, project management, planning, flexibility, and setting clear expectations.
Key Takeaways
Communication is key when working with a copywriter

Most copywriters have their own project management tools and processes

Planning content a month in advance helps deliver better results

Be open to adjusting processes as you work together

Establish clear boundaries and expectations upfront
Resources
Learn more about the Stay Ready Retainer service: [link]

Visit Run & Tell That's HQ: [link]

Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
Stay Ready Retainer Service Details
21 copy assets per month (emails, SMS, landing pages, ad copy, etc.)

Dedicated project management system and delivery assistant

Regular strategy and planning sessions

Priced at $1499 per month
...more
21min
July 24, 2024RTT: 113 - It's Not You, It's Your Offer
Let’s set the record straight on the difference between simply selling a product or service and crafting an irresistible offer. Tune in for valuable insights on how to structure compelling offers that increase perceived value, address audience pain points, and ultimately drive more sales and customer satisfaction.
In this episode, you'll learn:
The distinction between a product and an offer in the marketing world.

How an offer combines the core product with additional bonuses, discounts, resources, or guarantees to solve multiple pain points.

The importance of identifying and addressing peripheral concerns and hesitations your audience has around investing in your core solution.

Strategies for structuring irresistible offers throughout your marketing funnel, from lead magnets to upsells and cross-sells.

The role of meticulously crafting offers that guide people through a logical progression while delivering constant value.

Tips for intentionally structuring offers for maximum impact and explosive revenue generation.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
...more
7min

FAQs about Stay Ready with Christina Torres:

How many episodes does Stay Ready with Christina Torres have?

The podcast currently has 48 episodes available.