Stay Ready with Christina Torres

By Christina Torres of Run and Tell That

This is Stay Ready, the show for business owners ready to own their big deal energy through messaging, strategy, and systems.

I'm your Chief Creative Officer Christina Torres and each week, I'm brin... more

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FAQs about Stay Ready with Christina Torres:

How many episodes does Stay Ready with Christina Torres have?

The podcast currently has 53 episodes available.

Stay Ready with Christina Torres episodes:

September 11, 2024RTT: 117 BFCM Prep 4 Success - Segments & Lists
Get ready for Black Friday Cyber Monday (BFCM) with Christina Torres as she kicks off a series on preparation strategies. In this episode, Christina focuses on the crucial first step: cleaning up your email segments and lists. Learn how to set yourself up for success during the busiest shopping season of the year.
And be sure to subscribe so you know exactly when part 2 and 3 hit the airwaves!
In this episode, you'll learn:
Why September is the perfect time to start BFCM preparations

The importance of cleaning up your email lists and segments

The difference between static lists and dynamic segments

Key segments to focus on, including purchase history and abandoned carts

How to use buyer behavior data to inform your BFCM strategy

Tips for analyzing your data to improve website navigation and user experience
Need help with your BFCM strategy & copy? Learn more about working with Run & Tell That.
Want to stay launch-ready with weekly tips and strategies? Join the FREE Launch Rate Club email series.
...more
16min
August 14, 2024RTT: 116 - The ONLY WAY We Do Market Research
In this episode, Christina Torres challenges traditional market research methods and introduces a more efficient approach to gathering customer insights. She explains why she doesn't conduct traditional customer interviews and shares the alternative methods used in the Stay Ready Retainer service.
Key Takeaways
Why traditional customer interviews may not be the best approach for established businesses

The value of observing clients "in the wild" for better insights

How to leverage existing content and customer interactions for market research

The importance of analyzing sales calls, coaching calls, and customer support interactions

Using case studies and tracked results to inform copy strategy
Quotes "Better insights come from observing clients 'in the wild'"
"This approach allows us to quickly identify what's already working, spot gaps in messaging, and craft launch copy that resonates with your audience."
Resources
Learn more about the Stay Ready Retainer service: [link]

Visit Run & Tell That's HQ: [link]

Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
Stay Ready Retainer Service Details
21 copy assets per month (emails, SMS, landing pages, ad copy, etc.)

Dedicated project management system and delivery assistant

Regular strategy and planning sessions

Priced at just $1499 per month
...more
20min
August 07, 2024RTT: 115 - The Hidden Cost of DIY Copy
In this episode we’re addressing common icks and aversions to hiring a copywriter and share a personal story about hiring a professional organizer to illustrate the value of finding your who and ditching the how – for EVERYTHING in your biz.
Key Takeaways
The importance of an outside perspective in both life and copy

How letting go and letting someone else deal can save time and money

The value of expertise in seeing solutions you might miss

The long-term ROI of investing in an expert

The benefit of focusing on your strengths and selfcare over your to-do’s
Quotes "Just like with copy, sometimes you need an outsider who's not emotionally attached to your stuff (or your words) to give you honest feedback."
"Good copy isn't just about the immediate result. It's about setting up systems and messaging that continue to work for you long after the initial investment."
Resources
Learn more about the Stay Ready Retainer service: [link]

Visit Run & Tell That's HQ: [link]

Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
Stay Ready Retainer Service Details
21 copy assets per month (emails, SMS, landing pages, ad copy, etc.)

Dedicated project management system and delivery assistant

Regular strategy and planning sessions

Priced at $1499 per month
...more
18min
July 31, 2024RTT: 114 - Finding The Right Copywriter for YOU!
In this episode, Christina Torres dives into the process of finding and working with the right copywriter for your business. She dispels common misconceptions about needing perfect systems before hiring, and provides valuable insights on communication, project management, planning, flexibility, and setting clear expectations.
Key Takeaways
Communication is key when working with a copywriter

Most copywriters have their own project management tools and processes

Planning content a month in advance helps deliver better results

Be open to adjusting processes as you work together

Establish clear boundaries and expectations upfront
Resources
Learn more about the Stay Ready Retainer service: [link]

Visit Run & Tell That's HQ: [link]

Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
Stay Ready Retainer Service Details
21 copy assets per month (emails, SMS, landing pages, ad copy, etc.)

Dedicated project management system and delivery assistant

Regular strategy and planning sessions

Priced at $1499 per month
...more
21min
July 24, 2024RTT: 113 - It's Not You, It's Your Offer
Let’s set the record straight on the difference between simply selling a product or service and crafting an irresistible offer. Tune in for valuable insights on how to structure compelling offers that increase perceived value, address audience pain points, and ultimately drive more sales and customer satisfaction.
In this episode, you'll learn:
The distinction between a product and an offer in the marketing world.

How an offer combines the core product with additional bonuses, discounts, resources, or guarantees to solve multiple pain points.

The importance of identifying and addressing peripheral concerns and hesitations your audience has around investing in your core solution.

Strategies for structuring irresistible offers throughout your marketing funnel, from lead magnets to upsells and cross-sells.

The role of meticulously crafting offers that guide people through a logical progression while delivering constant value.

Tips for intentionally structuring offers for maximum impact and explosive revenue generation.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
...more
7min
July 17, 2024RTT: 112 - Headlines, Taglines, Hooks & Looks!
We delve into the art of crafting attention-grabbing headlines, subject lines, and taglines that compel your audience to take action. Christina Torres shares valuable insights and strategies for creating irresistible hooks that draw people in and ultimately lead them to your offers.
In this episode, you'll learn:
The the make or break power of headlines, taglines, and subheaders

How to activate emotions, curiosity, and trust through your headlines.

Techniques used for ages by magazines like Cosmo to craft clicky headlines.

How to translate headline envy into your own emails, websites, and sales copy.

The key to connecting your headlines to your copy and offers.

Strategies for continuously testing and optimizing your messaging.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
...more
7min
July 10, 2024RTT: 111 - How To Plan A Profitable Year Without Tearing Your Hair Out
I’m sharing a saner more sustainable approach to planning a profitable marketing and biz year without the overwhelm or agita. There’s bound to be some actionable tips on how you can map out your year peacefully, taking into account your natural cycles, your time off, your market behaviors, and your energy flows.
In this episode, you'll learn:
The importance of proper planning for business success.

How to define your fiscal or operational year cycle based on your life & biz rhythms.

Strategies for mapping out unavailable times and periods of lower productivity.

The value of using a year-at-a-glance calendar template for visualization.

A simple three-part planning flow: get ready, stay ready, launch ready.

The mindset shift needed to embrace flexible, adaptable planning.
As promised, link to year at a glance poster – school year or calendar year available!
Add FREE SUMMER STAY READY CO-WORK SESH to your calendar.
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger

delegation anxiety? Join the FREE weekly email series.
...more
6min
July 03, 2024RTT: 110 - The Pages You ACTUALLY Need On Ur Website
We dive into the ins and outs of deciding which pages to include on your website. Plus how to approach your website's structure, ensuring it aligns with your business gworl goals while making your visitors feel cozy at all stages of their “is this it?!” journey.
In this episode, you'll learn:
How to determine the purpose of your website and werk it accordingly.

The importance of understanding your visitor's journey and being their tour guide

When a simple landing page is sufficient, and when you need a more juicier, swoll website.

The key pages to consider and what to put on them

Simple tips for creating a user-friendly and conversion-focused website.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
...more
7min
June 26, 2024RTT: 109 Don’t Hate (AI). Participate. Here’s How!
Wondering how to get the most out of AI for your business? This episode is for you. Christina Torres breaks down how to train AI to be your best content creation partner. Learn how to make AI work for you like a new team member and get 10x results in no time.
In this episode, you'll learn:
Why AI might be failing you and how to turn it around.

The importance of giving AI context and training it like a new hire.

How to use examples, templates, and feedback to improve AI outputs.

Tips for ensuring AI captures your brand voice and tone.

How to blend AI efficiency with human creativity for the best results.

How Run & Tell That can help optimize your content creation using AI.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE weekly email series.
...more
14min
June 19, 2024R&TT: CS02 – Winding & Winning Road To Coaching Biz Success w/ Dallas Travers
In this episode, Christina Torres sits down with former client Dallas Travers, a business coach for values-driven coaches, to discuss the power of referral marketing, the ups and downs of delegating to a team, and how to reclaim ambition as a positive trait EVERYDAY. Dallas shares her 21 years of biz insights from her journey, including lessons learned about managing teams, outsourcing to contractors, and how storytelling is her superpower but what she really needed help with was “cloning” her selling genius.
In this episode we dive into:
The impact of word-of-mouth marketing and how to cultivate referrals

What really drew Dallas into working with Christina, then what solidified it

The evolution of Dallas' team from employees to contractors and back

Reclaiming ambition as a positive quality, especially for women in business

The value of outsourcing copywriting to capture your sales voice and vibe

Dallas' approach to nurture emails and storytelling in her copy nowadays
Quotes
"Understand that the people who know our work, they want to send us referrals. It actually just doesn't occur to them to send us referrals unless we are brave enough to ask and to ask in a generous, vulnerable, actionable way."

"I've learned even with siloed contractors doing very specific tasks, the more that they feel empowered to understand each other's roles and communicate, the easier everybody's life is going to be, in particular mine."

"For me, 2024 is about reclaiming ambition. I think somewhere along the way, and maybe it's generations, the word ambition for a lot of women in business has become a four-letter word."
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT

Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE weekly email series.
...more
48min

FAQs about Stay Ready with Christina Torres:

How many episodes does Stay Ready with Christina Torres have?

The podcast currently has 53 episodes available.