Stay Ready with Christina Torres

By Christina Torres of Run and Tell That

This is Stay Ready, the show for business owners ready to own their big deal energy through messaging, strategy, and systems.

I'm your Chief Creative Officer Christina Torres and each week, I'm brin... more

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FAQs about Stay Ready with Christina Torres:

How many episodes does Stay Ready with Christina Torres have?

The podcast currently has 48 episodes available.

Stay Ready with Christina Torres episodes:

July 17, 2024RTT: 112 - Headlines, Taglines, Hooks & Looks!
We delve into the art of crafting attention-grabbing headlines, subject lines, and taglines that compel your audience to take action. Christina Torres shares valuable insights and strategies for creating irresistible hooks that draw people in and ultimately lead them to your offers.
In this episode, you'll learn:
The the make or break power of headlines, taglines, and subheaders

How to activate emotions, curiosity, and trust through your headlines.

Techniques used for ages by magazines like Cosmo to craft clicky headlines.

How to translate headline envy into your own emails, websites, and sales copy.

The key to connecting your headlines to your copy and offers.

Strategies for continuously testing and optimizing your messaging.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
...more
7min
July 10, 2024RTT: 111 - How To Plan A Profitable Year Without Tearing Your Hair Out
I’m sharing a saner more sustainable approach to planning a profitable marketing and biz year without the overwhelm or agita. There’s bound to be some actionable tips on how you can map out your year peacefully, taking into account your natural cycles, your time off, your market behaviors, and your energy flows.
In this episode, you'll learn:
The importance of proper planning for business success.

How to define your fiscal or operational year cycle based on your life & biz rhythms.

Strategies for mapping out unavailable times and periods of lower productivity.

The value of using a year-at-a-glance calendar template for visualization.

A simple three-part planning flow: get ready, stay ready, launch ready.

The mindset shift needed to embrace flexible, adaptable planning.
As promised, link to year at a glance poster – school year or calendar year available!
Add FREE SUMMER STAY READY CO-WORK SESH to your calendar.
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger

delegation anxiety? Join the FREE weekly email series.
...more
6min
July 03, 2024RTT: 110 - The Pages You ACTUALLY Need On Ur Website
We dive into the ins and outs of deciding which pages to include on your website. Plus how to approach your website's structure, ensuring it aligns with your business gworl goals while making your visitors feel cozy at all stages of their “is this it?!” journey.
In this episode, you'll learn:
How to determine the purpose of your website and werk it accordingly.

The importance of understanding your visitor's journey and being their tour guide

When a simple landing page is sufficient, and when you need a more juicier, swoll website.

The key pages to consider and what to put on them

Simple tips for creating a user-friendly and conversion-focused website.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger
delegation anxiety? Join the FREE weekly email series.
...more
7min
June 26, 2024RTT: 109 Don’t Hate (AI). Participate. Here’s How!
Wondering how to get the most out of AI for your business? This episode is for you. Christina Torres breaks down how to train AI to be your best content creation partner. Learn how to make AI work for you like a new team member and get 10x results in no time.
In this episode, you'll learn:
Why AI might be failing you and how to turn it around.

The importance of giving AI context and training it like a new hire.

How to use examples, templates, and feedback to improve AI outputs.

Tips for ensuring AI captures your brand voice and tone.

How to blend AI efficiency with human creativity for the best results.

How Run & Tell That can help optimize your content creation using AI.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE weekly email series.
...more
14min
June 19, 2024R&TT: CS02 – Winding & Winning Road To Coaching Biz Success w/ Dallas Travers
In this episode, Christina Torres sits down with former client Dallas Travers, a business coach for values-driven coaches, to discuss the power of referral marketing, the ups and downs of delegating to a team, and how to reclaim ambition as a positive trait EVERYDAY. Dallas shares her 21 years of biz insights from her journey, including lessons learned about managing teams, outsourcing to contractors, and how storytelling is her superpower but what she really needed help with was “cloning” her selling genius.
In this episode we dive into:
The impact of word-of-mouth marketing and how to cultivate referrals

What really drew Dallas into working with Christina, then what solidified it

The evolution of Dallas' team from employees to contractors and back

Reclaiming ambition as a positive quality, especially for women in business

The value of outsourcing copywriting to capture your sales voice and vibe

Dallas' approach to nurture emails and storytelling in her copy nowadays
Quotes
"Understand that the people who know our work, they want to send us referrals. It actually just doesn't occur to them to send us referrals unless we are brave enough to ask and to ask in a generous, vulnerable, actionable way."

"I've learned even with siloed contractors doing very specific tasks, the more that they feel empowered to understand each other's roles and communicate, the easier everybody's life is going to be, in particular mine."

"For me, 2024 is about reclaiming ambition. I think somewhere along the way, and maybe it's generations, the word ambition for a lot of women in business has become a four-letter word."
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT

Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE weekly email series.
...more
48min
June 12, 2024RTT: 108 Chef Kiss Sales Frameworks 4 Coaches
Struggling to explain how you help people? This episode is a must-listen for coaches and consultants. Christina Torres delves into the importance of having a clear framework for your coaching process. Learn how to turn your unique methods into a structured approach that resonates with potential clients.
In this episode, you'll learn:
Why having a clear framework is crucial for your coaching business.

How to identify and articulate your coaching process.

The steps to build a framework from your natural methods.

How to adapt your framework to different client needs.

The power of using “yes and,” “yes but,” and “yeah no” in your process.

How to market your framework effectively to attract clients.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE weekly email series.
...more
15min
June 05, 2024RTT: 107 Want Decision Makers (need Doers)?
If you’ve ever felt like your team’s balance of decision-makers and doers is off, you need to tune in to this episode. Christina Torres dives deep into how to effectively manage your team dynamics to ensure both your strategic goals and daily tasks are covered. Get ready to uncover why your business might be stalling and what you can do about it.
In this episode, you'll learn:
The signs you’ve got too many decision-makers or too many doers.

How to balance decision-making and doing in your team.

The pitfalls of having a decision-maker without doers.

The challenges of having doers without a clear decision-maker.

Strategies to align your team for maximum efficiency and results.

How Run & Tell That can help balance decision-makers and doers in your business.
Need Gimme Worthy, Data-Backed, You AF Copy? Learn more about the ways to work with R&TT
Want to stay launch-ready without copy & paste tactics, templates, or stranger-danger delegation anxiety? Join the FREE weekly email series.
...more
13min
May 29, 2024SWOT Analysis Where?: Why You Need To Know And Understand Your Competition
There's something funky happening in the online space, where coaches and online service providers don't want to talk about competitors. But just 'cause you don't look at them, doesn't mean they don't exist. So in this episode, Christina Torres is gonna walk you through what competition you need to pay attention to and how to find your competitive edge through the Creep Process.

In this episode, you'll learn:
Where to find your direct competitors.

Why you might avoid looking at your competition.

What indirect competitors are and how to understand them.

How to find your unique selling proposition.

How to use negative reviews about your industry as an advantage.

How Run and Tell That can help you do your competitive analysis and use it in your copy.

Need Gimme Worthy, Data Backed, You AF Copy? Learn more about how to work with Run and Tell That Here.

Want to stay launch ready without copy & paste launch tactics, templates, or stranger-danger delegation anxiety? Sign up for the email list here.

Keep in touch, boo! Connect with Christina on Instagram and LinkedIn.
...more
8min
May 22, 2024Loosen Up Your Sales Page Buttons: How To Write Better Calls To Action
If you're still using a basic AF "sign up now" as your call to action, you need to listen to this episode. A sales page that gets people movin' needs directives that are exciting and transparent. In this episode, Christina Torres breaks down what calls-to-benefit you need to use on your sales page.

In this episode, you'll learn:
The difference between a call-to-action, a call-to-benefit, and a call-to-decision.

How to match your buttons to the section of your sales page.

How to choose the right call-to-action.

What micro-copy is and how it helps your conversions.

Why your sales page needs to be mobile-optimized

How Run and Tell That can help you with your sales page and other launch assets.

Need Gimme Worthy, Data Backed, You AF Copy? Learn more about how to work with Run and Tell That Here.

Want to stay launch ready without copy & paste launch tactics, templates, or stranger-danger delegation anxiety? Sign up for the email list here.

Keep in touch, boo! Connect with Christina on Instagram and LinkedIn.
...more
6min
May 15, 2024The Art Of A Good Meme: Do's and Don'ts
Are you using memes in your marketing? If you're not dropping a Rhi Rhi side-eye or an Ew, David in your copy, you could be missing out on engaging your audience. In this episode, Christina Torres breaks down what a good meme is and why they are so powerful at building connection with your prospective clients.

In this episode you'll learn:
What a good meme looks like.

How a meme makes your prospective clients feel closer to you.

How a meme can boost your engagement across social media platforms.

Why you should avoid complaining about your clients through memes.

Why you shouldn't hop on any ol' trend.

How memes build brand recognition and association.

How Run and Tell That's Creep method helps you create great memes.

Need Gimme Worthy, Data Backed, You AF Copy? Learn more about how to work with Run and Tell That Here.

Want to stay launch ready without copy & paste launch tactics, templates, or stranger-danger delegation anxiety? Sign up for the email list here.

Keep in touch, boo! Connect with Christina on Instagram and LinkedIn.
...more
6min

FAQs about Stay Ready with Christina Torres:

How many episodes does Stay Ready with Christina Torres have?

The podcast currently has 48 episodes available.