Love, Love, Love part two....

Plus all the places you can find me and Sara:

It's kinda like we're traveling back in time in this episode. But Sarah Vartanian and I are talking our HIGHEST highs, and LOWEST Lows of 2022. From insane lettuce prices, to VIP day scams, to money blocks. Also we're making some juicy 2023 Launch Trend predictions that are eerily spot on (we recorded this in December). Our convo got so juicy we had to split it into two parts. Part 1 is all about launch. And part 2 is ALL tea about showing up as entrepreneurs... OUR WAY! Anyway... enjoy :)

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We’re talking a PRICING this episode. I can dedicate a whole series to the subject but today I only have 30 minutes so we’ll squeeze in the TL;DR 101 intro to pricing – more importantly the damage of underpricing. From hurting your market share to hurting your community.

TL;DR Version of the Episode:

[1:39] Why you need to sign up for my email list.

[3:52] Slippery slope of pricing on the spectrum of expert.

[6:01] You need to think about the income you want to pay yourself.

[8:21] How do you know if you’re not paying yourself enough?

[10:28] You’re body’s wisdom when it comes to underpricing

[12:21] When the revenue is not matching the restlessness.

[14:39] 4 Signs you’re charging too little.

[17:14] Why & When you need to raise your price

[19:13]  Value over everything

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OKAY OKAY, we’ve heard all the advice under the sun around consistency but what if it’s all some BIG LIE. At the very least, it’s a huge misunderstanding of how humans work. I wanted to sit down and offer you a different look at consistency. It could change your lives and the lives of your clients.

No more productivity shame. Let’s get into the new C word (and me theme for 2023)

TL;DR Version of the Episode:

Christina’s mission to help baby big deal brands embrace their big deal energy.

[1:27] What does consistency even mean?

[3:19] When you think of consistency, what do you think about?

[5:54] What if consistency is not about how often we do something & better word for showing up *on time*

[7:51] AD: Are you struggling to write good copy? It’s not your fault. We can help.

[9:47] How long will the dashes on your journey be? A highway metaphor

[11:45] If you’re not feeling “consistent”, find out why.

[14:11] Lack of consistency? Or indication you’re ready for BIG DEAL moves.

[16:34] Join the mailing list, get more tips like this, and never miss an episode

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Don't need to give you the minute by minute breakdown for this episode because I'm literally taking you behind the scenes of what I do to get the creative juices flowing on writing copy. I'm a bit of a verbal processor. 

And when I kick-off any project it starts with a pretty candid conversation, with loads of questions, and tangents so I can really understand your product or service and goals. Welp, since their's only one of me I thought I'd talk out the features and benefits with you all, my Best Regards, listeners.

You can do this too! Feeling writers block? Can't stand intake forms and copybriefs? Talk-it-out!  

After all this Happy Copy Hour talk you might feel inspired to work with me (oh god yes, let's get you out of that copy rut), click this Happy Copy Hour booking link to lock in your session before the New Year -- even if you don't have a lick of copy -- I GOTCHU!  

Keep the promise to yourself to make more and do less this year. 

"I can show you the world!" The tricky and actually really simple (but not easy) land of Scaling. We get into the many types, formulas and experts you'll want to keep in your back pocket plus the key to finding YOUR brand of "work less, more less."

TL;DR Version of the Episode:

[1:40] If I’m talking to fast then slow me done with this button LOL

[3:46] What’s everyone’s obsession with the S word

[7:06] Could you be mixing up Scaling with the P word

[12:15] The not so sexy part of scaling

[13:12] The different flavors, types, and approaches to scaling

[16:31] How to figure out which flavor and revenue stream to scale next

[27:01] Work less, make more? Myth or Misguided Reframe?

[36:12] Who you should leverage (hint: copywriters) when scaling

[41:23] When do you know you’re ready to scale?

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Today I’m sharing some tough love and some juicy tips to make sure your copy is giving those BDE (Big Deal) vibes that make people trust, like & buy!

TL;DR Breakdown of  The Episode:

[0:06] New Sexy Best Regards Intro

[1:34] 3 Things that you can be doing this second to give your website, your emails, your sales page, those Big Deal energy vibes.

[3:28] How to convey Big Deal Energy w/o sounding like a d*ck?

[7:15] How much copy do I really need to write to sell?

[9:04] What it is you’re actually selling?

[12:26] The only two word question you need to ask yourself when writing copy

[16:31] What the best copywriter pros won’t tell you about writing copy

[22:06] A less scary way to look at copy.

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I'M BAAAAAACK! 

It's been a year and some change since my great resignation, and literally a year since our very first episodes. And boy a year it's been. 

So I thought I'd take the time to talk what's been on everyone's mine (at least on my internets):

- Quiet Quitting your business (yikes)

- What happens when we treat our mental health and self-care like a joke (spoiler: super sus)

- Why maybe you should quiet quit and loudly put your foot down

- What Big Deal Energy mean's inside your business but also in your body

This was totally unplanned and we'll have more biz and copy focused episodes but the overwhelming response to my first IG reel in ages where I pour my guts out about what a wack year this has been for my mental health and my productivity. Hope this helps someone who feels helpless. You may actually find you're on the right track :)

🎥  Get caught up on ALL my free copy tea + training videos ➡️ http://bit.ly/copytawkPRESSPLAY​