Are you tired of launching on a loop without seeing any real results? Have you tried every launch method under the sun, but the only outcome you see is burnout? Or maybe you’re too overwhelmed in your business to even plan a launch? What about having a great launch in the past, but being unable to replicate the same results again?
Well, you’re in luck, because our guest on today’s episode of the Best Regards Podcast is a launch strategist who specializes in helping service providers, coaches, and course creators create sustainable 5 to 6-figure launches.
Tune in as Chelsea Wallace shares her best tips on topics ranging from launch copy to launch systems and planning, and even training your team for all of it. Get ready to take notes with this value-loaded episode!
It’s completely okay to take time during your launch planning to do what recharges you rather than working yourself to the point of burnout and exhaustion by the time the actual launch comes around.
Most people get so busy figuring out “how their message needs to be said” that they completely forget to focus on “what needs to be said in their message”.
You don't have to be launching to sell something. Sales is literally just conversations.
In the long run, it’s way easier for you to train a team to do what you do rather than manually doing each task, all the time.
Customer acquisition is always harder than customer retention.
It’s important to show up, launch, sell, and get visible so that you can still acquire new clients when you’ve exhausted your current network.
To understand whether or not you should launch, look at your business ecosystem and analyze whether it needs growth between sales cycles.
01:21 - From Launch Copywriter to Launch Strategist
05:50 - How is Chelsea Helping Her Clients Now?
06:37 - Working With Copywriters
10:52 - Launching & Selling
17:56 - Having a Sales Mechanism
25:11 - Online vs. IRL Interactions
29:37 - Share Your Feedback
30:21 - Working With a Team
36:08 - Making Data-Driven Decisions
39:04 - Customer Acquisition vs. Customer Retention
43:04 - Why Should You Launch?
49:23 - Delegation in Business
01:00:02 - What’s Next for Chelsea?
Chelsea Wallace is a Launch Strategist and Copywriter who has helped hundreds of online brands execute $100k+ marketing and launch campaigns, grossing over $3,500,000 in revenue. As The Launch Copy Coach, she supports 6 and 7-figure coaches and course creators in creating lush and luxurious launches, whether it's their first launch, their relaunch after a failed launch, or they're aiming to reach their highest sales goal yet. Her framework when working with her clients is based on objective business data and subjective personal experience, enabling her clients to preserve and grow their launch revenue, avoid burnout, and still enjoy their lives, all while designing a launch experience that rejuvenates and preserves their well-being.
Instagram: https://www.instagram.com/thelaunchcopycoach
Facebook: https://www.facebook.com/thelaunchcopycoach
Free 5 & 6-Figure Launch Funnel Case Studies: https://thelaunchcopycoach.com/case-studies
Website: https://runandtellthat.co
Instagram: https://www.instagram.com/christinateeee
Feedback: https://forms.gle/qpzcu1mab2Z8431LA
Work with Me: https://runandtellthat.co/work-with-me-form
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