Lucinda and Rory are joined by the talent director Paul Cullen to discuss how charities can form fruitful partnerships with celebrities. 

Paul provides his take on the move by numerous charities to distance themselves from Russell Brand in the wake of the multiple sexual abuse allegations made against the comedian.

The talent director suggests different ways in which charities can gain value from celebrity involvement, from fundraising to policy, as well as manage the associated risks of a charity-celebrity partnership.

Also in this episode, senior reporter Emily Harle looks at Alzheimer Scotland’s public criticism of a video released by Alzheimer’s Research UK, which aims to depict the reality of living with dementia.

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