On this week's episode we want to share with you one of our YouTube Exclusive Content. If you want to see the panel, go to our YouTube Channel.

Pam Covarrubias sits down with entrepreneur Luis Octavio for a vibrant live panel at the Avanza Proximo conference celebrating the launch of VivaShop Live—a game-changing platform empowering Latina creators and small businesses through live shopping.

Together, Pam and Luis dive deep into the inspiring journey behind Globitos, the culturally-rooted balloon brand, from the first spark of an idea about concha balloons to overcoming obstacles like the closure of 99 cent stores.

Luis shares moving stories about resilience, staying connected to cultura, tackling TikTok live commerce, and channeling inner child healing—all while cracking real talk and lifting up the community.

Check out today's sponsor Savvy Ladies, a nonprofit organization dedicated to helping women like YOU take control of your financial future. They offer free resources, webinars, and my favorite: a free financial helpline where you can connect one-on-one with trusted financial experts. Visit www.savvyladies.org today and connect with the financial helpline to get the personalized support you deserve. Your journey to financial independence starts here.

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VivaShop Live

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If you are new here, welcome! I hope you feel like you’re at home, and come back to drink a cup of coffee with us. Let’s stay connected:

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Listeners, thank you so much for hanging out with me today, y como siempre STAY SHINING!

*The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the views of BMO. BMO sponsors the podcast but does not influence or endorse the specific discussions or viewpoints shared herein. BMO Bank N.A. Member FDIC*

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