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Staying true while scaling up: The evolution of breakfast bar brand Olyra
After finding early success in the natural channel, Olyra revamped its packaging, flavors and formulation to resonate with mainstream consumers while preserving the ancient Greek roots at the heart of its story
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By William Reed Ltd
5
66 ratings
After finding early success in the natural channel, Olyra revamped its packaging, flavors and formulation to resonate with mainstream consumers while preserving the ancient Greek roots at the heart of its story
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