If you’ve been watching political shows of late, and I don’t know how you can avoid them, I’m sure you’ve noticed how frustrating it is when a guest is asked a question and they answer with a completely different answer that had nothing to do with the question. You know what I mean? It drives me crazy.

However — there are times during YOUR interviews when it’s important to know how to pivot and dance away from a difficult question or a topic that you don’t want to talk about. And that’s what we’re going to address today.

In this episode, Bonnie Taub-Dix discusses how to handle difficult questions during media interviews. She introduces three powerful techniques: bridging, flagging, and hooking.

In This Episode:

• Learn how to pivot or dance away from difficult questions during media interviews.

• Bridging is a technique that allows you to transition from the interviewer's question to your own key messages

• Flagging is a way to signal important information to the audience.

• Hooking involves using compelling information or questions to keep the interviewer and audience engaged.

These 3 techniques can help you control and steer your media interviews, ensuring that your key messages are communicated effectively.

Bonnie’s Resources:

• Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass