Stephen Matthews is the Brand Manager at Rocky Mountain Bicycles. Born from the rocky mountains of North Vancouver, their bikes are tested and designed for the world's toughest terrain.  In this episode, we chat about the sport of mountain biking, the birth of freeride, and why race results aren't the only thing that matters to a brand like Rocky Mountain.

Stephen Matthews is the Brand Manager at Rocky Mountain Bicycles. Born from the rocky mountains of North Vancouver, their bikes are tested and designed for the world's toughest terrain. In this episode, we chat about the sport of mountain biking, the birth of freeride, and why race results aren't the only thing that matters to a brand like Rocky Mountain.

Stephen Matthews is the Brand Manager at Rocky Mountain Bicycles. Born from the rocky mountains of North Vancouver, their bikes are tested and designed for the world's toughest terrain.&nbsp; In this episode, we chat about the sport of mountain biking, the birth of freeride, and why race results aren't the only thing that matters to a brand like Rocky Mountain.

Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast. 

Produced by: Port Side Productions

Business

Marketing

Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast. Produced by: Port Side Productions

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Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles

Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles

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