This week, we’re talking with Steve Austen-Brown, Creative Director at experiential creative agency Avantgarde. Steve and I discuss how Avantgarde strives to create unforgettable moments, their work on the UK Pavilion at Expo Dubai, and how the metaverse and related technologies will feature in the experiences of tomorrow. I hope you enjoy this episode.

Chapters:

* 00:29 – 02:27 – Creating unforgettable moments for brands

* 02:28 – 04:56 – How has the experiences industry evolved over the years?

* 04:57 – 08:49 – The UK Pavilion

* 08:49 – 11:25 – When and why did you launch the pavilion at the Expo? What are the benefits of doing something like this?

* 11:25 – 14:20 – Where do you see storytelling going in the years to come?

* 14:20 – 17:07 – The Metaverse as an enhancement of real life

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