Cal gets a tutorial on how to pivot his business to the Internet from the president of The Montag Group, an agency famous for representing America's finest broadcasters. Steve is an expert at analyzing communication skills, as he proves in his forthcoming book called Don't Take Yes For An Answer. The idea behind the book is to go beyond the positive canned responses we tend to get and look deeply at the details of how we communicate. This episode is packed with takeaways that can improve anyone's communication skills and may even transform lives.