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I had Steve Weil on the podcast today. It was a really a fun, interesting interview because it wasn't done in the studio. It was actually done at Rockmount Ranch Wear Headquarters in Denver. I highly encourage you go to this store (and bring your wallet) because there's some really great things inside. I definitely walked away with a few Western and Hawaiian shirts.
You see, Steve is the third generation owner of this company. That's a really, really rare thing these days. His brand has been a staple in the realm of Western fashion for 80 years. His grandfather started it 1946 and he was the first guy to do a "snap" western shirt. Not to mention that everyone has worn this brand. Elvis, Eric Clapton, Bob Dylan, Bruce Springsteen, Robert Plant, and more.
I found it all absolutely fascinating. I knew the store was there, and I had been in it before, but to actually get to hear the man himself speak about how it all came to be was awesome. We get a behind the scene tour of the building, the museum area showing the history of these shirts and his family, and even a look at the garage where he keeps his vintage automobile collection.
It a very interesting podcast and I hope you can take the time to watch it. If you find yourself in Denver do yourself a favor and visit Steve's store. I think you'll find it just as cool as I did.
By Mark Sublette4.9
7272 ratings
I had Steve Weil on the podcast today. It was a really a fun, interesting interview because it wasn't done in the studio. It was actually done at Rockmount Ranch Wear Headquarters in Denver. I highly encourage you go to this store (and bring your wallet) because there's some really great things inside. I definitely walked away with a few Western and Hawaiian shirts.
You see, Steve is the third generation owner of this company. That's a really, really rare thing these days. His brand has been a staple in the realm of Western fashion for 80 years. His grandfather started it 1946 and he was the first guy to do a "snap" western shirt. Not to mention that everyone has worn this brand. Elvis, Eric Clapton, Bob Dylan, Bruce Springsteen, Robert Plant, and more.
I found it all absolutely fascinating. I knew the store was there, and I had been in it before, but to actually get to hear the man himself speak about how it all came to be was awesome. We get a behind the scene tour of the building, the museum area showing the history of these shirts and his family, and even a look at the garage where he keeps his vintage automobile collection.
It a very interesting podcast and I hope you can take the time to watch it. If you find yourself in Denver do yourself a favor and visit Steve's store. I think you'll find it just as cool as I did.

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