<p>We seem preoccupied with the question of where digital should sit in our company structures. But that isn’t the question we should be asking.</p>

We seem preoccupied with the question of where digital should sit in our company structures. But that isn’t the question we should be asking.

Stop arguing about who owns digital. It doesn’t matter in the long run.

Need quick, actionable insights to sharpen your UX leadership and strategy? Short on time but eager to grow your influence? UX strategist Paul Boag delivers concise, practical episodes designed to enhance your strategic thinking, leadership skills, and impact in user experience. Each bite-sized podcast is just 6-10 minutes—perfect for busy UX leaders and advocates on the go.

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Stop arguing about who owns digital. It doesn’t matter in the long run.

Stop arguing about who owns digital. It doesn’t matter in the long run.

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