Want to learn how to use LinkedIn the right way to build real relationships and generate business?

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In this episode, I sat down with Bill McCormick to talk about why all selling is social and how entrepreneurs can use LinkedIn the right way to build real relationships, start better conversations, and create more business without coming across as spammy. Bill broke down why LinkedIn is such a powerful platform for B2B sales, how most people are using it completely wrong, and what best practices actually work when it comes to your profile, your network, your content, and your follow-up. This was a big one for me personally because I know I have not been using LinkedIn to its full potential, and Bill gave a clear roadmap for how to do it in a way that feels human, intentional, and effective.

Complimentary 30-Minute Insights Call:

The Social Selling Compass Video Course Special Offer:

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About Bill:

Bill McCormick is the Founder of Digi-Sales, a Digital Selling & Social Selling training company and Digi-Sales Academy an online video training platform where he shares his passion for helping professionals leverage the power of LinkedIn. Bill first started using digital sales techniques after he and his wife, Sue, started their own promotional product business. By using social platforms, especially LinkedIn, they were able to build a very successful business. Bill then began to help other business owners, entrepreneurs and sales professionals learn how to use LinkedIn to increase sales. Bill has conducted training for companies worldwide and specializes in helping to ‘make Linkedin Human’ - explaining the platform in easy to understand ways and this year launched the All Selling Is Social Podcast! Bill resides in Esperance NY with his wife Sue and their pets where they enjoy golfing, kayaking, snowshoeing and spending time with their kids and grandkids!

Connect with Bill:

LinkedIn: https://www.linkedin.com/in/billmccormick/

About Justin:

Justin Colby is the host of The Entrepreneur DNA and The Science of Flipping podcasts and a best-selling author. He is a serial entrepreneur with over and a seasoned real estate investor with over 20 years of experience.

Driven by a passion to help entrepreneurs thrive, Justin created the Entrepreneur DNA community to support business owners in building wealth, systems, and long-term freedom. Through his podcasts, books, education platforms, and hands-on mentorship, he continues to help entrepreneurs scale with clarity and confidence.

Connect with Justin:

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