Stop Competing with the Middle 50%—Here’s How to Stand Out | E269

Highlights from this episode:

Stop Competing with the Middle 50%—Here’s How to Stand Out (00:52)

Closing Thought: Do one thing a thousand times (17:29)

In this week's episode, I get real about the three big changes I’ve made to transform my specialty clinic with lessons learned the hard way after years of doing it wrong. There are a lot of things I wish I had done from the start when building out my dry eye center, now that I’m shifting from just selling treatments to building lasting, educational, and truly impactful care. Whether you’re doing myopia management, glaucoma, aesthetics, or dry eye creating awareness, offering a full treatment menu, and actually following up with your patients are must-do's! If you’re a private practice owner looking to evolve beyond the status quo, this one’s for you.

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