If you're feeling the pressure to keep up with every new photography trend just to stay relevant, you’re not alone. In this episode, I sit down with wedding photographer Lauren Scotti to talk about why you don’t need to follow every trend to succeed and how staying true to your own style is the real secret to building a thriving business!

We dive into:

• Why chasing trends can actually hurt your business

• How to confidently lean into your own style (even if it looks different)

• Communicating your unique approach to clients

• How to stop comparing your work to what’s popular on Instagram or TikTok

• Encouragement for photographers who feel stuck or uninspired

If you’ve ever felt like your work isn’t “good enough” unless it looks like everyone else’s, this conversation will give you the clarity (and confidence!) you need to build a business that feels true to you.

📸 Resources + Connections:

🫶 Grab my exact Redirect Showit Template ⁠HERE⁠

🌞 Showit website templates ⁠HERE⁠

🧡 APPLY for Business Coaching with me ⁠HERE⁠

🎉 AFTERSHOOT Retouching FREE through September

⁠https://aftershoot.com/retouching/?ref=racheltraxler

👉 Rachel's Instagram: @racheltraxler
👉 Lauren's Instagram: ⁠@laurenscotti

👉 Free resources + coaching: racheltraxler.com