February 28th, 2025 - Most people in sales are too focused on what they want—the deal, the commission, the close. That’s why they struggle.

In this episode of Growth Notes, Frazier flips the script on sales success. The real key? Understanding your prospect better than they understand themselves. He shares how deep listening, better questions, mirroring language, and making clients feel in control can transform your conversion rates.

Sales isn’t about pitching—it’s about building trust. And trust comes from truly listening. Hit play and start closing deals the right way.

00:00 Introduction: The Key to Higher Conversion Rates
00:39 The Common Mistake in Sales
01:27 Strategies to Improve Your Conversations
02:13 The Power of Listening and Understanding
02:32 Mirroring Language and Standing Out
03:15 Making Prospects Feel in Control
03:38 Practical Tips for Your Next Call
04:33 Conclusion: Stop Selling, Start Listening

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