The Business & Pleasure of Flowers

Stop Overthinking Social Media: Real Strategies That Work


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Episode 327:  If social media feels overwhelming, confusing, or like one more thing on your already full plate, this episode is for you.

Lori and Vonda sit down with Chris Grigas and Karrie Wallace, both from the Bill Doran Company team working from different locations, to have a real, honest conversation about what’s actually working right now on Instagram and Facebook for florists. From struggling to post and feeling behind on trends to understanding what the algorithm is really favoring, this episode breaks it all down in a way that feels doable.

They share why so many shops are missing the mark, how to think differently about your content, and what it looks like to create posts that truly connect with your audience. You’ll hear practical ideas you can use right away, along with a refreshing reminder that social media doesn’t have to be perfect to be effective. In fact, the most impactful content right now is authentic, unfiltered, and human.

Whether you love social media or avoid it altogether, this conversation will leave you feeling more confident, less overwhelmed, and ready to show up in a way that actually grows your business.

Sponsored by:
Flower Clique
Flower Clique Prep School
Real Life Retail Florist

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The Business & Pleasure of FlowersBy Vonda LaFever & Lori Wilson

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