It’s Not Your Pricing. It’s Your Capacity with Heather Lahtinen

Are you holding yourself back without even realising it?

Today on The Pet Photographers’ Journal, I’m joined by the incredible Heather Lahtinen from the Flourish Academy. Heather has helped thousands of photographers shift their thinking, expand their capacity, and finally step into the business growth they’ve been chasing.

We dive into the real reasons photographers stay stuck in inconsistent bookings, low confidence, and undercharging... and spoiler alert, it’s rarely strategy. It’s usually your thoughts.

Inside this episode:

• Why talent isn’t enough without emotional capacity

• What happens when your fear gets to make business decisions

• How to recognise when you’re “playing small”

• The most common mindset traps for photographers

• Why you don’t rise to your goals… you fall to your systems

• Practical ways to stretch your identity so your business can grow with you

• How to confidently sell without feeling salesy

Heather shares powerful reframes and actionable guidance to help you show up with the emotional resilience, belief, and leadership your business actually requires.

If you’ve ever thought…

❝I know what to do… I just can’t seem to DO it.❞

This conversation will hit home.

🎧 Listen now and start becoming the version of yourself who books clients consistently, earns what you deserve, and is actually excited about the future of your business.

📌 Connect with Heather Lahtinen

Website: https://flourishacademy.mykajabi.com

Podcast: Flourish Academy Podcast

Instagram: https://www.instagram.com/flourishacademy/

Elevate Program: https://flourishacademy.mykajabi.com/elevate

✨ Want to Be Coached Live by Ina for Free?

Interested in being featured on a future coaching episode? ⁠⁠⁠⁠Apply here: https://forms.gle/oocMwawVB3de6aM29

📲 Connect with Ina

Instagram: ⁠⁠⁠⁠@inaj.thepetphotoceo

Email: [email protected]

Mentoring & Coaching for Pet Photographers: ⁠⁠⁠Learn More⁠ https://www.inajphotography.com/coaching

💬 Join the Pet Photographers’ Collective

If you love this podcast, you’ll love the conversations happening inside the Pet Photographers’ Collective on Skool — it’s a free community for pet photographers who want to build a profitable, sustainable business with less overwhelm.

Inside, Ina shares:

✨ Practical marketing tips

✨ Business lessons and mindset shifts

✨ Free resources to help you grow

Connect with other photographers who get it and start creating a business that truly supports your life, not consumes it.

Join here → https://www.skool.com/pet-photographers-collective-3125/about?ref=9c7b56d2963f48a791297a43a29109e1