Bill answers three critical questions from listeners: What's the greatest sales lesson learned the hard way? What's the biggest challenge in the last five years? And if he could eliminate one sales practice forever, what would it be?

Key Takeaways:

• Why pushing harder in follow-up creates resistance and kills deals
• How the harder you press, the less likely you are to close
• Why marketing has become essential for every sales professional (not just the marketing department)
• The power of platform building: podcast, YouTube, email series, or video content
• How 10 years of content consumption can turn into a 70% close rate
• The needy email problem and what to do instead
• The 12-question content strategy that transforms cold prospects into warm leads

Join Bill's December 5th Personal Business Planning Workshop (12-2pm ET) for just $97. Get the replay, workbook, and accountability session. Save your seat now: https://resources.billcaskey.com/2026-business-planning-workshop

Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at billcaskey.com/businessplanning.