In this episode, we address a common barrier for florists: the belief that you must do everything yourself. This mindset can hold you back from creating consistent income and growing your business. We’ll discuss the importance of shifting your focus from just servicing to selling and scaling.

Through practical examples, we’ll highlight how delegation and creative solutions can transform your approach to floristry, allowing you to build a successful and sustainable business.

 

0:45 - Focus on creating consistent income and job security. 1:14 - Health issues causing self-doubt: waiting to feel better before pursuing opportunities. 2:08 - Entrepreneurs often sacrifice too much to feel worthy of success. 3:27 - Shift focus to selling and scaling instead of just servicing. 4:47 - Challenges can lead to building teams and changing old habits. 7:05 - Emphasize the CEO's role: sell first, then grow the team.

 

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST