Dan Manning is a 25-yr veteran of the United States Air Force who first sharpened his storytelling skills as a fighter pilot, working at the US headquarters in Qatar, and running the air operations against Isis. Even though the problems he was helping solve were global political conflicts, the approach to solving them were the same as with your brand storytelling... communication. In this episode of The Storytelling Lab, Dan explains the marketing problems startup founders, coaches, and consultants face, and how to use storytelling to solve them in less than three minutes.

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