Storytelling gets talked about a lot, but what does it actually look like day to day?

With AI-generated content flooding our feeds, original stories are more powerful than ever. Today, Char Dixon is here to tell us why.

We talk about how to make your content feel more like a conversation, why your behind-the-scenes moments are more valuable than you think, and how to stop overthinking your posts and start sharing what’s already happening in your business.

If you’ve been second-guessing your content or feeling stuck on what to say, this advice might just help you get out of your own way.

Char spent two decades in marketing for major retailers before shifting her focus to small businesses. Now she helps founders find their voice and share their stories in a way that feels natural, not forced.

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Mentioned in this episode:

Retail Sales Game Plan - doors now open!

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