In this episode of Scaling Therapy Practice, host James Marland speaks with podcast marketing expert Andrew Chapman from Marasee FM. They explore the benefits of using podcasts to promote online courses and discuss strategies for effective podcasting. Andrew shares his journey from book publishing to podcasting and offers tips on podcast formats, marketing strategies, and the advantages of creating a limited series. Additionally, there's an announcement for an upcoming webinar on leveraging AI in course creation hosted by James Marland and Jay Allison. Key takeaways include understanding the role of podcasts as a marketing tool, the importance of having a clear strategy, and practical advice for getting started in podcasting.

00:00 A Life-Changing Moment
00:33 Welcome to Scaling Therapy Practice
01:02 Upcoming Webinar Announcement
02:10 Exploring Podcasting with Andrew Chapman
04:25 Andrew Chapman's Journey
13:52 Lessons from Book Publishing to Podcasting
21:44 Understanding Your Unique Value Proposition
22:05 Exploring Podcasting Strategies and Models
22:42 Direct-to-Listener Podcasting Challenges
24:32 Interview-Based Podcasting
25:11 Scripted and On-Site Podcast Formats
25:57 Round Table Discussions
27:11 Structuring Your Podcast Show
28:44 Tips for Course Creators Starting a Podcast
35:00 Marketing and Promoting Your Podcast
35:47 Conclusion and Final Thoughts