Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

STP 110 | The Truth About the Right Time to Turn Your Calling Into a Course


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You’re not missing anything—you’re just one step away from clarity, confidence, and community.

Have you ever thought, “I could help more people if I just knew how to get started”? You’re not alone—and you’re not too late.

In this heart-to-heart solo episode, James Marland gets real about what stops mission-driven therapists and helpers from building online courses—and how to move forward anyway. If you’ve ever felt called to create something meaningful but got stuck in doubt, fear, or the myth of “not being ready,” this episode is for you.

James shares personal stories, honest insights, and a gentle challenge to take your next step—before you feel ready.

Highlights
 00:03:00 – You’re Not Missing Anything
  • 00:04:00 – Doubts that creep in: “Who am I to create a course?
  • 00:05:00 – Common mindset blocks: “I don’t have an audience, product, or tech.”
  • 00:06:00 – You do have what matters: experience, passion, and results.
  • 00:07:00 – Authenticity over imitation: real stories matter more than AI fluff.
  • 00:08:00 – Your story builds trust—resonant identity is the real connection.
  • 00:09:00 – You’ve had the ruby slippers all along: the Wizard of Oz metaphor.
  • 00:10:30 – Courage Comes Before Confidence
    • 00:11:00 – Why waiting for confidence keeps you frozen.
    • 00:12:00 – James’ water slide story: each small step builds belief.
    • 00:13:00 – Momentum is created by action, not planning.
    • 00:14:00 – Tip: Google your course idea. Take one small step today.
    • 00:15:30 – You’re Not Meant to Do This Alone
      • 00:16:00 – Camp counselor swamp story: courage grows in community.
      • 00:17:00 – Helping hands and muddy hikes make everything easier together.
      • 00:18:00 – A spontaneous hymn, a shared struggle, and real connection.
      • 00:19:00 – Don’t build in a cave—create alongside others like you.
      • 00:20:00 – Invitation to the Therapist Chair to Course Challenge.
      • 00:21:00 – Closing Challenge
        • 00:21:00 – “Your new life will cost you your old one.” —Brianna Wiest
        • 00:22:00 – Take one action step today: research, reflect, or sign up.
        • 00:23:00 – What to expect from the free 5-day challenge.
        • What You’ll Learn in This Episode:
          • Why you don’t need more time—you need the right first step
          • What Dorothy and the Wizard of Oz can teach us about course creation?
          • Why your best idea is already inside you (even if you don’t feel confident yet)
          • How courage, not confidence, gets you started
          • The power of not doing it alone—and how community builds momentum
          • Favorite Quotes:

            “Courage comes before confidence. One step builds the next.”
            “You’re not missing anything. You’ve just forgotten how far you’ve already come.”
            “You don’t need a huge audience—you need the right one.”

            Ready for Your First Step?

            Join the Therapist Chair to Course Challenge – a free 5-day journey to turn your mission into a course idea you’re excited to build.

             → Sign up at: courses.coursecreationstudio.com/chairtocourse
            You’ll get bite-sized videos, simple worksheets, and a supportive community—just 15 to 30 minutes a day.

            Let’s put your mission in motion.

            ...more
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            Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content ExpertsBy James Marland

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