Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

STP 114 | How to Establish Your Brand Online with Your Resonant Identity (with Danny Iny, Part 2)

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Build Your Online Course Brand

In this episode, we dive into the hidden power of resonant identity—and how it quietly shapes the success of your brand.
Danny Iny returns for Part 2 of our conversation to explain how your brand can establish deep trust, feel effortless to promote, and naturally connect with the people you’re meant to serve.

If you’re looking to build a brand that feels authentic, trusted, and effortless, you’ll love today’s insights.

Top 3 Reasons to Listen
  • Learn how resonant identity makes your brand stronger without extra "selling."
  • Discover why brand perception impacts buying decisions more than features do.
  • Walk away with small, practical steps to start shaping your brand story today.
    • Timestamped Highlights
    • 02:00 — James’s Mastermind Story: Trust deepens with repeated experiences
    • 05:30 — What is Resonant Identity—and why it matters for your brand
    • 08:00 — Brand Perception: The Tiffany vs. Walmart lesson
    • 11:00 — Tiny Actions, Big Brand Impact: The Ritz-Carlton giraffe story
    • 14:00 — How high-quality details build brand trust (Danny’s famous pens)
    • 16:30 — Relatable + Aspirational: The sweet spot of resonant brands
    • 18:00 — Where to learn more about effortless offers and resonant branding
      • Resources & Mentions
      • Danny's free gift to help you create immediate revenue and momentum in your business is the Inverted Funnel Formula 
      • Are you ready to start creating online courses but need support? Email [email protected] to start the process. I am accepting new students for the next cohort in that goes form May to November. 
      • Effortless by Danny Iny – Get it on Amazon
      • Explore Danny Iny’s work at Mirasee
        • Closing Thoughts

        Your brand isn’t just what you say. It’s what people believe about you before you even speak.

        If this episode spoke to you, share it with a fellow therapist, coach, or mission-driven leader ready to build a trusted presence online.

        Take one faithful step today. Your mission is worth it.

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        Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)By James Marland
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