Hosted by: James Marland
Podcast: Scaling Therapy Practice
Guest: Murray Cowell, Founder of Accelerando Ltd.

Hello, friend! I’m James Marland, host of Scaling Therapy Practice, and today I’m talking with the wise and experienced Murray Cowell, founder of Accelerando Ltd., about how to transition from corporate life to running a thriving training and course creation business.

Murray brings over 25 years of experience in learning and development, marketing, and entrepreneurship. Whether you’re a therapist trying to escape the hamster wheel of insurance billing or a corporate coach wanting to launch your own programs, this episode is packed with hard-won wisdom and actionable steps.

In This Episode, You’ll Learn:

Episode Highlights & Timestamps

[00:00] Welcome & Guest Intro
I introduce Murray Cowell and share how I discovered his work through a masterclass that truly impressed me. Murray runs Accelerando Ltd., helping corporate trainers grow independent businesses.

[02:00] Murray’s Corporate-to-Entrepreneur Journey
From retail management to HR at IBM to becoming a full-time trainer, Murray shares how he followed curiosity, took big risks, and landed in entrepreneurship.

[05:00] The Trap of Doing Too Much
Murray talks about running both a training business and a marketing agency — and why dividing your energy can stall your success.

[06:30] Shiny Object Syndrome & Entrepreneurial Distraction
We dive into how creative minds (yes, like yours!) often chase new ideas, and why that can be a problem if not handled intentionally.

[08:00] Associate Work vs. Direct Clients
Murray explains why many trainers and therapists get stuck doing associate work — and how they’re leaving serious money on the table.

“If you're earning half of what you could, you're doing twice the work.”

[11:00] Murray’s Struggles with Course Launches
Even experienced trainers can have failed launches. Murray shares how his first email marketing course flopped — and what he learned about co-creating courses with his audience.

[16:00] The Power of Pilots and Feedback
One of the biggest takeaways: don’t build your course in isolation. Pilot it. Test it. Adjust it.

[18:00] Rebuilding After Failure
Murray talks about taking a high-level role at a global sales training company — and how it gave him the insights and tools he now uses to help solo trainers grow.

[20:00] Creating the Success Cycle
He breaks down how to escape the low-pay hamster wheel and build a training business that brings in consistent, well-paid work — without burning out.

[22:00] Who the Training Business Revolution Masterclass is For
This free class is for corporate trainers, facilitators, consultants — and yes, therapists — who are done with undercharging and ready to stand out and scale up.

[24:00] Favorite Tools & Tech Tips
We geek out over Murray’s background setup (he uses Prism Studio — and yes, it’s free).

[26:00] Final Thoughts: Stay Deluded

Resources Mentioned