In this episode, I sit down with my good friend and fellow podcaster, Steve Bisson, to talk about something that hits close to home—navigating change and knowing when it’s time to rebrand. Steve gets real about the moment he realized his podcast, Finding Your Way Through Therapy, was no longer aligned with what energized him. We talk about what it takes to pivot after four years of hard work, why niching down actually gave him more freedom, and how he built a new brand—Resilience Development in Action—that speaks directly to his heart and his audience.

If you’re a therapist, coach, or creative who’s feeling stuck or burned out by what you’ve built, this conversation will give you permission and practical insights to move forward. You’ll hear how Steve used feedback, life experience, and even a little help from AI to guide his transition. It’s honest, encouraging, and filled with tips for anyone rethinking what’s next.

Show Highlights

[00:00] "You gotta move on."

Steve opens with a bold truth that frames the whole episode—why he knew it was time to let go.

[00:23] Welcome from James

What this episode is all about and how it can help you avoid the common traps of misalignment.

[01:09] Meet Steve Bisson

Get to know Steve’s background working with trauma and first responders—and his podcasting journey.

[02:19] From Book to Podcast

How writing a book led Steve to start his first podcast, and what it taught him about his audience.

[03:30] What Topics Really Clicked?

Steve shares the episodes that performed best—and how he finally listened to what the data was telling him.

[05:00] “I was more interested.”

The moment Steve realized it wasn’t just about numbers—it was about energy and enjoyment.

[06:08] Life Equity vs. Mistakes

A mindset shift: Why nothing you’ve done is wasted time, even if it didn’t go perfectly.

[07:24] Wrestling, Therapy & Authenticity

How pro wrestling gave Steve the best branding advice ever: Be more of yourself, not less.

[08:37] Talking Like a First Responder

Steve explains why certain people and topics energize him—and why that matters more than reach.

[09:26] Letting Go of What You Built

What it feels like to leave behind a four-year project, and how to know it’s the right move.

[12:53] When Repeats Are a Warning Sign

Eight weeks of replay episodes became the push Steve needed to face the truth: It was time to pivot.

[13:50] Why Most People Don’t Change

Knowing and doing are different. Steve talks about what helped him take action when others don’t.

[15:00] Quitting a French Podcast

Steve shares a vulnerable story of starting—and stopping—a podcast that just didn’t work.

[17:00] Passion vs. Grind

How to recognize when you’re forcing it—and what to do instead.

[18:05] How RDA Was Born

Learn how Steve chose his new podcast name: Resilience Development in Action—and why it fits.

[20:53] What the Logo Represents

Steve walks through the hidden symbols in his new podcast artwork and what they mean to him.

[21:59] Slow Rollout Strategy

A smart tip: How Steve softened the transition for his listeners with a gradual rebrand.

[23:41] Budget-Friendly Logo Rebrand

Hear how he used AI to brainstorm and only spent $125 on a final professional design.

[24:52] A Smart, Flexible Website Strategy

Steve’s online hub stays the same, even if the brand evolves—smart move for SEO and sanity.

[25:59] Where to Find Steve Online

How to connect with Steve on social, listen to his show, and explore his therapy work.

[26:44] Final Encouragement

James and Steve close with a reminder: You don’t have to stay stuck. Help is out there. Take your next step.

Resources

🌐 Website: https://steve-bisson.com

🎧 Podcast: Resilience Development in Action

💼 Therapy Practice: Straight to the Point Therapy

📱 Social Media: @RealSteveBisson on TikTok, Instagram, Facebook, and X

🧑‍🤝‍🧑 Peer Group Mentioned: Psychcraft  network for therapist marketing support