Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

STP 129 | 3 Steps for Adding a Scalable Revenue Stream as a Therapist

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Feeling maxed out with clients? Emotionally drained?
In this episode, James Marland breaks down three practical steps for therapists to earn more without packing their calendar even tighter. If you’ve hit the ceiling with one-on-one therapy sessions and are wondering how to grow without burning out, this is for you.

3 Steps for Adding a Scalable Revenue Stream as a Therapist You will learn:

  • How to find urgent problems your clients will pay to solve
  • How to package your expertise into digital products or coaching
  • How to share your solution with your ideal clients
  • Why a "Minimum Viable Product" (MVP) is the key to momentum
  • The difference between a therapist's "bucket" model vs. an "aqueduct" model

    • James shares personal stories (including one involving a leaky pipe 🛠️) and gives you clear, actionable advice on how to take your existing skills and turn them into something scalable.

    💡 You don’t need to reinvent yourself. You just need a better structure.
    📘 Grab the free resource: "15 Ways to Earn More: A Therapist’s Guide" at coursecreationstudio.com

    ⏱️ Show Highlights
    • 00:00 – Welcome: Why therapists need to scale smarter
    • 01:30 – Burnout warning signs: You don’t hate your job, you’re just maxed out
    • 03:00 – Life throws curveballs: Kids, health, aging parents
    • 04:00 – Why solving urgent problems is the path to income
    • 05:30 – Storytime: James drills into a pipe… and finds a metaphor
    • 08:00 – People pay for today's problems, not "someday" ones
    • 09:00 – Step 1: Identify the problem people must solve
    • 10:00 – Step 2: Package your expertise into a scalable structure
    • 11:00 – What is your “aqueduct”? Build it once, let it flow
    • 12:00 – MVP = Minimum Viable Product (Start small, solve fast)
    • 13:30 – Don’t overwhelm clients with too many details
    • 14:30 – Step 3: Market to someone, not everyone
    • 15:00 – Tad Hargrave's 5-level client targeting method
    • 16:30 – How to truly define your ideal client (go beyond demographics)
    • 18:30 – You don’t need to build everything at once
    • 19:30 – It’s okay to want something different. You’re not broken.
    • 20:00 – Final encouragement + Free therapist resource
      • 📦 Mentioned in This Episode
      • ✅ Free guide: 15 Ways to Earn More as a Therapist
      • 📖 Book: Coach Builder by Donald Miller
      • 🎯 Resource: Tad Hargrave – Marketing for Hippies
        https://marketingforhippies.com
      • 💬 Quote: “People don’t pay for fog. They pay for you to solve their problems.”
        • 🔗 Resources
        • 💻 CourseCreationStudio.com – James’s platform for therapist course coaching
        • 📚 Coach Builder – Donald Miller
        • 🧠 Marketing for Hippies – Ideal client targeting tools
        • 📥 Download: “15 Ways to Earn More” therapist guide at CourseCreationStudio.com
          • ...more
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          Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)By James Marland
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