Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

STP 143 | What Should I Offer—and What Should I Charge Beyond 1:1 Sessions?

Listen Later

If you’re a therapist who knows you can’t grind away at being fully booked forever, but feels stuck on what to offer next or what to charge, this episode is for you.

In this conversation, James walks through how to create clear, aligned products beyond 1:1 sessions and how to price them with confidence and integrity. This isn’t about copying others or selling harder. It’s about stewardship, sustainability, and building something that truly fits your life and calling.

Who This Episode Is For

This episode is especially helpful if:

  • You want to scale your impact without adding more sessions
  • You’re unsure what kind of product to create beyond 1:1 work
  • You’re undercharging and quietly exhausted
  • You want sustainable income without compromising your values
    • What You’ll Learn

    In this episode, you’ll learn:

    • How to decide what to offer beyond 1:1 sessions based on real client problems
    • Why product clarity is about alignment, not confidence or comparison
    • How to think about pricing without guilt
    • Why being paid well supports long-term service and stewardship
    • A simple exercise to turn one recurring problem into one clear product

      • Highlights
      • 00:00 – Why unsustainable businesses eventually stop helping people
      • 01:08 – The three pillars of scalable income: clarity, connection, confidence
      • 01:32 – The two questions this episode answers: what you offer and what you charge
      • 02:48 – Why product clarity is really about alignment
      • 03:12 – Your product as the bridge between people, problem, and strengths
      • 04:06 – The real difference between you and people already selling similar products
      • 04:58 – Why mass appeal weakens your offer
      • 06:52 – The Miracle on 34th Street mindset toward competition
      • 08:22 – The Italian restaurant analogy for product levels and pricing
      • 11:19 – A practical exercise to match problems with real products
      • 12:49 – James’s early pricing mistake and what it taught him
      • 13:51 – The boat trip analogy: why clear journeys command higher value
      • 15:05 – How people decide what’s worth paying for
      • 16:09 – Why charging well is stewardship, not greed
      • 17:28 – Why selling feels different once clarity is in place
      • 18:19 – Why you only need one clear product to get started
      • 18:42 – How James structures his flagship cohort for therapists
        • Key Takeaways
        • A product is a clear bridge from a specific problem to a meaningful outcome
        • The right people are drawn to you, not just your information
        • Pricing supports sustainability, energy, and long-term mission
        • Selling doesn’t have to feel pushy—it can simply be an honest invitation
          • Resources & Mentions
          • Donald Miller / Coach Builder – inspiration for the problem-to-product exercise
          • Scaling Therapist Cohort -  Learn more or book a free clarity call (link mentioned in the episode)
            • Closing Invitation

            If you’re tired of living on the fully booked, energy-drained path—and you’re ready to build one clear product beyond 1:1 sessions—I’d love to help you think it through.

            You don’t need ten offers.
            You don’t need a perfect funnel.
            You just need one clear product that serves people and serves your life.

            When you’re ready, I’m here to help.

            ...more
            View all episodesView all episodes
            Download on the App Store
            Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)By James Marland
            • 4.9
            • 4.9
            • 4.9
            • 4.9
            • 4.9

            4.9

            12 ratings

            More shows like Scaling Therapist Podcast: More Income, More Independence, More Impact (Not More Hours)

            View all
            The Amy Porterfield Show by Amy Porterfield

            The Amy Porterfield Show

            4,582 Listeners

            The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy by Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday

            The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy

            333 Listeners

            Productive Therapist Podcast by Uriah Guilford, MFT

            Productive Therapist Podcast

            35 Listeners

            Therapy For Your Money by Julie Herres

            Therapy For Your Money

            49 Listeners

            Money Skills For Therapists by Linzy Bonham

            Money Skills For Therapists

            83 Listeners

            Normal Gossip by Normal Gossip

            Normal Gossip

            5,825 Listeners

            The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice by Nicole McCance

            The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

            73 Listeners