In this enlightening episode of the "Scaling Therapy Practice" podcast, hosted by the adept James Marland, we are joined by the dynamic Brooke Borup, a maestro in business automation and delegation. Brooke, the proud owner of "My Clone Solution," shares her decade-long journey in aiding small business owners to scale and streamline their operations. As someone who has revolutionized the concept of time management in business, Brooke brings a wealth of knowledge to our listeners, especially those keen on elevating their therapy practices to new heights.

Brooke emphasizes the significance of automation and delegation in business. She encourages business owners to utilize available tools to eliminate redundant tasks, thereby freeing up time to focus on core business aspects. "We have been helping small business owners scale... that includes automation and delegation," shares Brooke, highlighting the core mission of her company, My Clone Solution.

James shares a personal anecdote highlighting the importance of having the right tools at one's disposal. He relates his experiences with hard drive limitations and how upgrading his equipment facilitated smoother operations. "Get good equipment... have the right equipment for the job," advises James, a vital tip for those in the therapy field looking to scale their practices.

The conversation shifts to the topic of delegation, a critical component in scaling a business. Brooke shares her expertise on how to effectively delegate tasks, emphasizing the need to identify tasks that do not necessarily require the owner's attention. "We plan for automation, there are delegation tasks that happen... but they don't necessarily need to be done by you, the owner," Brooke elucidates, shedding light on the nuances of effective delegation.

James and Brooke discuss the importance of fostering a work environment where employees feel connected to the company's mission and vision. James notes, "They're going to want to do those things for you... they just feel so connected with the company and the mission and what you're trying to do."

The discussion delves into the leadership aspect of business management. Brooke talks about helping leaders trust the systems they have in place and avoid micromanagement, fostering a healthy work environment. "How do you help leaders get out of their own way?... trust the system that's going to work out," James queries, bringing attention to a common dilemma faced by business leaders.

Brooke highlights the importance of being prepared for employee turnover by having well-documented training materials and processes in place. "You don't have to worry about turnover because you already have all the training already there," Brooke assures, offering a solution to a common concern among business owners.

In this episode, we delved deep into the realms of automation and delegation, two pivotal aspects in scaling a therapy practice. Brooke Borup, with her rich experience and insights, guides business owners on how to navigate the complex yet rewarding journey of business growth. As James aptly puts it, the show is where "we ask you to take small steps towards big growth." Remember, the journey to a successful and sustainable business is a continuous learning process, and as Brooke emphasizes, it's about "using the tools that are available to you to make sure that you're not doing the redundant tasks that something else can do for you." Join us as we continue to explore these themes in the upcoming season, guiding you every step of the way to achieve remarkable growth in your therapy practice.