Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

STP 95 | How to Structure Online Courses That Keep Learners Engaged with Rebecca Cuevas

Listen Later
How to Structure Online Courses That Keep Learners Engaged

Guest: Rebecca Cuevas, Author of Course Design Formula: How to Teach Anything to Anyone Online
Host: James Marland

Episode Summary:
In this episode of Scaling Therapy Practice, Rebecca Cuevas shares her expert advice on designing online courses that captivate learners and deliver transformational results. Rebecca discusses common pitfalls, offers actionable strategies, and explains why starting with a clear transformation goal is essential.

Key Highlights

00:00 Introduction to Scaling Therapy Practice
06:45 Starting with Transformation in Mind

  • "How are people going to be different and better as a result of my course?"

    • 09:29 Why Content Shouldn’t Dictate Structure

    • "Your expertise is a treasure chest of gems, but you need a crown to hold them."

      • 14:11 The Power of Role Models in Learning

      • "People need to see inspiring examples of others who’ve succeeded. It normalizes the process."

        • 17:34 Overcoming Resistance to Change

        • "Therapists have an unfair advantage—they’re trained to help people overcome resistance."

          • 21:14 Avoiding Content Overload

          • "Don’t serve learners a whole cow when they just want a steak dinner."

            • 23:01 Designing for Engagement

            • Rebecca introduces "minimum viable learning design," which simplifies course creation while ensuring effective learning.

              • 27:39 Cutting Content the Right Way

              • "It’s not about cutting; it’s about selecting only what leads directly to the transformation."

                • 30:29 Tools for Course Creation

                • Rebecca shares why she prefers Thinkific for hosting online courses: "It works like Lego pieces—you can create and reuse small elements."

                  • 33:12 Final Thoughts: Done is Better Than Perfect

                  • "There’s no such thing as perfect—and there’s no such thing as done. Just get out there and do it."
                    • Key Quotes from Rebecca Cuevas
                    • "Your course isn’t about you—it’s about the learner and their transformation."
                    • "When you focus on transformation, the structure of your course becomes clear."
                    • "If you’re thinking about watching thousands of hours of your old videos to create a course, don’t. Start fresh with a design plan."
                      • Resources Mentioned
                      • Book: Course Design Formula: How to Teach Anything to Anyone Online
                      • Rebecca’s Website: Learn and Get Smarter
                      • Free Resources & Think Tank: Available at Rebecca’s website: Learn and Get Smarter
                      • For all the links and resources, visit the blog page here: https://courses.coursecreationstudio.com/blog
                      • Make a list of your 2024 wins and post them here: https://courses.coursecreationstudio.com/offers/igKLNcn8/checkout
                      • Do you want to diversify your income in 2025? Visit this page to see if we are a good fit
                        • ...more
                        View all episodesView all episodes
                        Download on the App Store
                        Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content ExpertsBy James Marland
                        • 5
                        • 5
                        • 5
                        • 5
                        • 5

                        5

                        10 ratings

                        More shows like Scaling Therapy Practice: Digital Course Creation for Clinicians, Coaches, and Content Experts

                        View all
                        Craig Groeschel Leadership Podcast by Life.Church

                        Craig Groeschel Leadership Podcast

                        10,652 Listeners

                        The Group Practice Exchange by The Group Practice Exchange

                        The Group Practice Exchange

                        89 Listeners

                        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

                        The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

                        12,067 Listeners

                        The Practice of Therapy Podcast by Gordon Brewer, LMFT

                        The Practice of Therapy Podcast

                        64 Listeners

                        Crime Junkie by audiochuck

                        Crime Junkie

                        365,209 Listeners

                        Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

                        Feel Better, Live More with Dr Rangan Chatterjee

                        4,016 Listeners

                        Dateline NBC by NBC News

                        Dateline NBC

                        47,970 Listeners

                        Therapy For Your Money by Julie Herres

                        Therapy For Your Money

                        50 Listeners

                        The Deck by audiochuck

                        The Deck

                        11,117 Listeners

                        The Entrepreneurial Therapist Podcast by Danielle Swimm

                        The Entrepreneurial Therapist Podcast

                        82 Listeners

                        The Mel Robbins Podcast by Mel Robbins

                        The Mel Robbins Podcast

                        20,846 Listeners

                        Wise Practice Podcast by Whitney Owens

                        Wise Practice Podcast

                        63 Listeners