How will A.I. affect the entertainment business, and what is SAG-AFTRA doing to defend its members? SAG-AFTRA National Executive Director and Chief Negotiator Duncan Crabtree-Ireland tackled those crucial topics and more in a recent panel discussion at SXSW. In this episode, we listen to portions of a live fireside chat between Duncan and Fast Company Editor-in-Chief Brendan Vaughan. **The views expressed by the guests are their own and not that of SAG-AFTRA. Any mention of products or services does not imply SAG-AFTRA’s endorsement.