2008 World Champion Tie Down Roper Stran Smith wears a lot of hats- literally and figuratively. The Childress, Texas native has developed his brand beyond the arena with a simple mission statement: Be Strong. Be Real. Be true to who you are.

After losing his best friend and horse in separate car accidents, and suffering a life-threatening stroke at the age of 32, Stran is no stranger to hardship. Through hardship, uncertainty, and recovery, Stran has kept his faith in God at the center of his pursuits.

Since retiring from rodeo, Stran and his wife Jennifer (Miss Rodeo America 1995!) have gone on to build a beautiful family, become involved in their community, and run a successful company, STS Ranchwear. The brand produces high quality apparel, outerwear, handbags, and more. All apparel is tested personally by Stran on the ranch, and all handbags are hand-designed by Jennifer herself.

Stran and Jennifer's hands-on approach to the business does not stop there. The pair undertook the renovation of a historic building in their community to open a retail concept store called 1930 Remnant, carrying STS Ranchwear products and more!

As if they weren't busy enough, the couple also has spearheaded a luxury fragrance brand, 1930 fragrances. Currently, there are two fragrances on the market: 1930 Black and 1930 Crimson.

But wait- there's more!

Stran and his close friend, Colonel J. Craig Flowers teamed up this year to put pen to paper, reflect on the parallels of their life experiences, and share wisdom in a newly released book, A Colonel & A Cowboy. The book officially released December 2, and is available for purchase here: https://bit.ly/4ieRSrR

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