Strange Music's built an empire over the years. Tech N9ne alongside his partner Travis O'Guin essentially helped build the template for independent rappers on the grind. Since 1999, they've approached the industry on their own accord, both musically and business wise. However, they definitely faced their fair share of adversities while trying to make it. We recently spoke to Travis O'Guin for our latest episode of Holdin Court Podcast where he spoke on Tech N9ne's come up, their struggles and more.

A successful businessman in the furniture and real estate industries, O'Guin recognized that Tech N9ne's talent was being mismanaged and partnered up with him to form Strange Music around 2000. A believer in the Japanese business philosophy that the middleman should be cut out, O'Guin built a Strange Music studio and started making all merch in-house.

Travis O'guin and Tech N9ne continue to defy industry rules by ascending onward and upward, as he makes Forbes‘ Cash Kings list again. Earning a spot alongside hip hop heavyweights like Diddy, Dr. Dre, Jay Z, Drake, Pharrell and many more, Tech N9ne finds himself as one of hip hop’s top earners.

Learn more about your ad choices. Visit megaphone.fm/adchoices