Matty Dalrymple talks with Pauline Wiles about STRATEGIC WEBSITE PLANNING FOR AUTHORS. This conversation was prompted by Matty's need to migrate her websites—MattyDalrymple.com and TheIndyAuthor.com—off Weebly, since Square, which owns Weebly, is phasing out support for Weebly. Pauline and Matty delve into the critical aspects of planning a website overhaul, such as understanding author goals, target readership, and key marketing tactics. Pauline emphasizes the need to keep sites simple and user-friendly and discusses tools and integrations that are effective for different types of authors. The conversation also covers practical tips for improving website functionality and engaging visitors, including the use of popups for email sign-ups.

 

Interview video at https://www.youtube.com/@TheIndyAuthorPodcast 

 

Show notes at https://www.theindyauthor.com/podcast.html 

 

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Pauline Wiles is an author turned website designer, who helps authors and solopreneurs with books create modern websites for strong business results. Her strategic approach delivers a powerful marketing asset that grows your audience and sells your books and services. British by birth, Pauline is now a contented resident of California, although she admits to an occasional yearning for afternoon tea and historic homes.

 

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she’s learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer’s Digest" magazine. She serves as the Campaigns Manager for the Alliance of Independent Authors.