Sharon Scott has held roles in marketing, product development, and buying throughout her career in the outdoor industry. Now, she's the founder of OtterScope.net, fractional and interim product, marketing, and strategy for passion-fueled brands that get people outside, and out of their comfort zones.

In this episode, Cole and Sharon chat about:

- turning insights into a successful product line - repositioning legacy brands as innovators - the signs that a brand needs strategy work

and much more!

You can catch up with Sharon here: https://www.linkedin.com/in/sharon-a-scott/

This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help!