Strategy with Jason

I had a great time jamming with Vasilios Lambos. We talked about what clubhouse has done to the auto industry, multi channel m,marketing strategies, creating real marketing KPI's, and how dealers need to take responsibility for their marketing education.

Vasilios helps the world's most forward-thinking companies use their data to drive more efficient and effective advertising.

Terry Troline is so passionate about the auto industry. I had such a good time discussing how to create a consistent operation process, the snowball of change that has happened in the last 12 months, converting traffic into opportunities, and how to choose products that are customer centric.

Terry's background has allowed him to develop a blend of Customer Satisfaction, Product Knowledge, and Needs Awareness. Terry is the president of EXOGloss which is the only appearance protection package to focus on the customer and not the chemical.

Jeff Sterns experience is equally as deep as it is wide. During our conversation we discussed how digital retailing is a process not a widget, why Jeff Started podcasting, the importance of video chat, the lost art of selling the story, and why we should embrace our CRM.

I know you are going to enjoy this episode.

This is the best conversation I have ever had from the storage room of a dealership. During this podcast I talked with Nathanael Greklek about branding vs marketing, live events best practices, supporting staff with their branding efforts, and how to scale yourself.

Nathan is the Chief Digital Branding Leader at Mohawk Honda, Chevrolet, and Collision. Nathan

This is a great conversation I had with Colin Richardson about the death of the F&I box, lack of showroom traffic, how the sales structure has to change, and the death of the salesman.

Richard provides comprehensive, bespoke solutions for automotive and powersports retail groups requiring development of leading initiatives, omni-channel processes, and human capital for a somewhat "archaic" industry

Check out this great podcast with Daniel Gomez. We chatted about how to maintain a giving mindset, managers connecting with sales staff, confidence coaching, and how to train the new green peas.

Daniel has empowered his clients to build epic success in their personal and professional lives. He is the International Best-Selling Author of "You Were Born to Fly", a book written to inspire and give people the high-performance habits and confidence needed to be the leaders of their own destiny.

I had such a great time jamming with Kyle Mountsier. We talked about defining your dealership's process than work back towards tech, how to own your content and marketing strategy and the importance of a single point sales person.

Kyle is so passionate about Driving automotive innovation through contagious marketing and process change. Check out his podcast called Contagious Podcast conversations that encourage innovation in automotive marketing, process, and culture.

Durran Cage and I started our careers at competing dealerships down the street from each other. It is so serendipity that so many years later we connect in a Clubhouse room. During this podcast we discussed the hybrid approach to training, vroom challenging dealers to do better at branding, OEM involvement with dealers digital retailing efforts, and dealership leaders coaching their staff.

Durran loves helping dealers sell more cars. Bottom line. There is nothing more that he gets fired up than seeing a dealer grow their internet sales by 20-50%, and knowing that through the partnership they make it happen together. Its all about people and putting in the right process, and that's his passion.

I had a great conversation recently with Yvan Laviolette Sales and Leasing consultant at Tristar Mercedes-Benz Moncton. We chatted about the stigma of being a car salesperson,

exceeding the customers expectations, video lead response, getting over the fear of judgement and transferable talents.

On this episode I have a great conversation with Russell Hill of FixedOPS Marketing. We talked about how to define dealers WHY, how marketing has changed over the last year, fixed operations strategies and COVID culture impact for dealers.