Strategy with Jason

Brandi Lindgren (brandE Consulting) chats with Jason about retention whether it's with employees or customers, the fact that dealerships seem to accept the revolving door, how to offer customers real value and loyalty, also why focusing strictly on volume in dealerships is a mistake.

Andrew Sweet (Co-Founder Drivably) talks with Jason about customer's selling their own cars, the economic impact of COVID on the auto industry, car subscription services and the divide between a customers love of a new car and hate of the dealership.

Today I jam with Adam Paterson at the Nissan Studio. We discuss the future of virtual showrooms, OEM and dealership synergy and leading digitally.

Jason Harris - Continue the conversation:

Instagram - Instagram.com/strategywithjason/

Facebook - facebook.com/StrategyWithJason/

LinkedIn - linkedin.com/in/strategywithjason/

Twitter - twitter.com/StratWJason

www.StrategyWithJason.com

www.ddsolutions.ca

www.bell2bell.ca (Get your closers coffee here!)

Wecome back our returning guest Russell Gentry! Russell has committed to our industry since early web 1.0 his marketing career began in 1998. He joined Autoweb in 1999 and was with them till the sale to Autobytel. In 2017 invested into a series of new ventures that all revolved around using data science, analytics, and machine learning to create new consumer engagement solutions.

Russel and I discuss:

•Update to the cookie war

•Data storytelling - How dealers can take control of their 1st party data

•How can dealers avoid Digital AD Fry

Strategy With Jason - Episode 42 with Simon Bowkett by Jason Harris

Strategy Mob Podcast feat. Allan Langer by Jason Harris

On this podcast I jam with Meghan Brazil. We discuss sales persons social branding, building a social media routine, how to get over the fear of being on video, and more!

On this podcast I jam with Michael Ballero we discuss TikTok, sales persons social branding, crypto currency, NFTs, how to develop a proper why for your dealership and how to improve your vendor partner relationships.

Michael is an automotive industry leader, successful business developer, youth club soccer coach, and a regional partner for KeyFetch Auto. He is often sought out for his automotive training and a few months ago dove head first into creating content on TikTok.

I really enjoyed talking to Todd Smith at 360 Converge. We jammed about automated follow up best practices, lead communication workflow strategies, how tech should not define the processes, and how digital retailing is an opportunity to create a customer experience.

I have really been looking forward to jamming with Dan Moore. I have been a fan of his product for sometime. Dan and I talked about debunking the myth of attribution, how to avoid self proclaimed marketing experts, our journeys with seflawrness, and the secret sauce.

Dan's array of experience in marketing and leadership has given him a unique perspective on automotive and brand marketing. Dan is a big idea thinker and strategist, with boots-on-the ground experience at dealerships he has given him a great reputation in the automotive industry.