Strategy with Jason

Tanya Gray (Vicimus) breaks down the many facets of facebook marketing such as: why only marketing big events is a mistake, some landing page best practices, creating a unique brand identity, and why building a brand story and sticking to it is so important.

Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Raj Dey (Olympic Auto Group), Neil Shah (TRADE X), Dan Liska (Mobials Inc.) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They discuss company culture, delivering a consistent message, future proofing your business, and why you need to be training parts and service alongside sales.

John Kot, Jason Harris, Ted Lancaster, and Dan Liska discuss how communicating with the customer has changed, check it at the curb culture, 3rd party endorsements, competing with Amazon and how marketing strategies have changed.

Artur Załuska (Motomat Group) chats with Jason about all things data. They cover what kind of data is important to dealers, how much they both hate form fills, mining data to setup BDC for success and using data to connect to the individual.

Alex Gratto (St.Catharines Mazda) chats with Jason about respecting your staff, getting your team to use video, avoiding manager overload and how to ensure your staff is happy.

This week Skinny chats with Marija Cvetkovska (PCG Digital) about transferring from the dealership side to the vendor side of the business and how one informs the other, how digital marketing differs from the 30 day cycle, and the advantages of having a marketing manager vs a manager who handles marketing.

Levi Spires (Marketer/Author) chats with Jason about Carvana's buying process, dealerships who feel their brand is defined by their OEM, brand identity, and social equity.

Ivan Sandoval (autoTRADER) chats with Jason about what an agency should look like in 2021, bringing value to every meeting, digital marketing automation, and yearly marketing calendars.

David Hudson (Jeep Brand Experience and Innovation Manager) chats with Jason about all things Jeep, from the global growth of the brand, to their new my freedom program as well as what we can expect from the future of Jeep.

Eric Brown (CEO of inSearchX) chats with Jason about the death of the cookie, how the consumer shopping demand has changed, internet 3.0, and the future of digital consultants.