Strategy with Jason

Jason Harris (Digital Dealership Solutions) moderates the third table discussion from the Strategy Mob Summit. Jeff Hunter (General Motors Jeff/Prouse Chevrolet), John Kot (Kot Auto Group), Marco Mantenuto (Mercedes-Benz Canada) and Everold Reid (The Reid Method International).

discuss how to qualify your customers properly, geo-targeting, providing value in operations, the transfer of trust between sales and F&I and more!

This is the third panel discussion from the Strategy Mob Summit. Everold Reid (The Reid Method International) moderates a panel featuring Jeff Hunter (General Motors Jeff/Prouse Chevrolet) Justin Robinson (BMW and MINI London), Paul "The Dodgefather" Long (Chatham Chrysler Dodge Jeep Ram), Marco Mantenuto (Mercedes-Benz Canada) and Raj Dey (Olympic Auto Group) . They chat about how your customer experience is up against Tim Hortons and whatever else the customer might be engaging with on the regular, not forcing staff to get on video who aren't interested, about how most employees aren't using their phones to their full potential and the benefit of at home test drives.

Skinny chats with Bill Harvey (Dynamix International) about getting the buy-in from staff, the goal of a salesperson, investing in yourself and branding.

Skinny chats with Paul "The Dodgefather" Long about all things branding. They get into who you are on-camera vs off camera, what does branding mean to you, why you can't force people to do video, and why customers always remember the little things you do for them.

In his presentation on technician retention & service growth strategies, Sean Kelley (CarMotivators) chats with us about: recognizing employee effort, giving technicians growth opportunities, reward and recognition vs accountability and consequence, and why goals are not just for sales anymore.

Dan Liska (Mobials Inc.) presents at the Strategy Mob Summit on Maximizing Profits with Web Leads. He discusses why process means more than superstars, data driven decision making, selling more cars by not selling cars, and why prospect knowledge beats product knowledge.

Jason Harris (Digital Dealership Solutions) moderates a table discussion featuring Paul "The Dodge Father" Long (Chatham Chrysler Dodge Jeep Ram), Ted Lancaster (Core Dealer Services Inc.), Justin Robinson (Glen Fenwick Hyundai), and Tyler Champagne (Humberview Chevrolet Buick GMC). They chat about online strategies for selling used cars, the issues with 3rd party bots, used car subscriptions and why sending video is more personal.

Everold Reid (The Reid Method International) moderates a panel featuring Brandon Kot (Kot Auto Group), Neil Shah (TRADE X), Bill Harvey (Dynamix International) and Tyler Champagne (Humberview Chevrolet Buick GMC) and Ralph Scheuermann (Autovalue Hyundai, Niagara Falls Nissan). They chat about how the pandemic has affected managements relationship with staff, empathy vs apathy, how brand loyalty has been affected and why training is happening on a weekly or monthly basis.

In her presentation Carla Ksonzek (UpInMotion Inc.) defines what it means to be buyer centric and and what to look for when talking to every demographic of customer. Carla talks about how Gen Z is an up in-coming but untapped market, why millennials will pay more to skip the dealership, what makes Gen X highly loyal and how a surprisingly high percentage of baby boomers are active on social media.

Skinny chats with Sandy Zannino (Innovative Auto HR) about how HR is like internal customer service, the changing demographics in the workplace, building and inclusive culture at your dealership and why Gen Z are so naturally entrepreneurial.